Jewelry Television Highlights Colored Gemstones in August

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Shopping network introduces new brands and one-of-a-kind jewelry during Gem Days

Asaros Baltic Amber will launch during JTV's Gem Days beginning Aug. 15.

Women have different lifestyles and demands, so we are confident our customers will find the perfect accessory to any outfit during Gem Days.

Jewelry Television®, the leading source of gemstones in the world, has announced it will dedicate a portion of its monthly programming to colored gemstones and gemstone jewelry in a special on-air event called Gem Days. JTV’s Gem Days, to be held August 14 through 19, will showcase several new exclusive gemstone brands and jewelry.

“We are passionate about finding the most exquisite, rare gemstones to bring back for our customers,” said Haley Maples, jewelry buyer. “We created Gem Days to give our customers what they want in the realm of fashion through the latest trends in gemstones and gemstone jewelry.”

The highly anticipated Tillya Treasures with guest Erin Moseley, JTV’s exclusive collection of marcasite jewelry, will make its grand debut during Gem Days. Marcasite, pyrite or fool’s gold, was discovered many years ago in a Persian archaeological dig site named Tillya Tepe, meaning “Hill of Gold”. The highlights of the collection include vibrant gemstones set in precious .925 sterling silver. Own a piece of history with marcasite gems and jewelry from Tillya Treasures.

Asaros Baltic Amber™ will launch during Gem Days beginning Aug. 15. Named from the Lithuanian word for ‘tears’, it is an ancient gem that began as “tears of the pine trees.” This exclusive collection includes all the fabulous colors of Baltic Amber ranging from sunny butterscotch to warm sepia brown with several colors new to the industry. The stones in the Asaros Baltic Amber™ collection include some that are a window into a rich past with remnants of ancient flora and fauna as well as clear, pristine crystalline gems.

Another exclusive brand that will be a part of Gem Days is the Artisan Collection of Taxco. This unique line of handmade silver jewelry is a reflection of the culture and tradition that originates from Taxco, Mexico. The city of Taxco has a long heritage of silver artisanship born from the production of nearby silver ore mines. This new offering has a modern simplicity with a mix of old world style, which is embodied through earthy gemstones intricately crafted into sterling silver.

“Colored gemstones are timeless classics,” said Haley Maples, jewelry buyer. “Women have different lifestyles and demands, so we are confident our customers will find the perfect accessory to any outfit during Gem Days.”

For more information on Gem Days and the collections shown, visit

About Jewelry Television®
Jewelry Television® (JTV) is the only broadcast shopping network that focuses exclusively on the sale of jewelry and gemstones. The privately-held company was founded in 1993 and broadcasts high definition programming 24 hours a day, seven days a week, to more than 80 million unique households in the U.S. Jewelry Television® was recently ranked the 13th largest retailer of jewelry in the U.S. by National Jeweler. is the fifth largest jewelry destination on the internet according to Internet Retailer’s Top 500 Guide for 2010. For more information, visit


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