Extraprise Releases New Vertical Market Guides to Optimize Revenue

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Database Marketing and Demand Generation Services Leader Develops Guides to Help Marketers Optimize Revenue in High Technology, Publishing, and the Customer Lifecycle

Extraprise, the leader in right time revenue optimization services for B2B and B2C enterprises, released three new guides to help vertical marketers learn how to optimize revenue in their respective industries. Each step-by-step guide is filled with best practices and principles on generating tens of millions of customer interactions throughout multiple customer lifecycle stages in High Technology, Publishing, and a variety of B2B and B2C industries.

For high technology marketers, Extraprise’s Optimizing Revenue in High Technology reveals new ways to master the complexity of marketing in the high technology industry. This eight-step guide leverages the experience that Extraprise has gained from generating millions of leads, from new and existing customers, for the world’s leading high tech companies to demonstrate best practices on how to optimize revenue throughout the customer lifecycle.

For publishing marketers, Extraprise’s Optimizing Revenue in Publishing releases best practices it has discovered to drive cross-channel adoption within the publishing industry. In this guide, Extraprise also applies the experience it has gained from engaging millions of customers for some of the world’s leading publishers to assemble best practices to optimize revenue across every channel, throughout the customer lifecycle.

Finally, Extraprise’s Optimizing Revenue in the Customer Lifecycle shows marketers how optimizing revenue is a journey and not a destination. Customer behavior evolves based on need, the right time to buy, and through the appropriate channel. This guide is based on Extraprise’s experience with generating customer interactions for leading B2B and B2C brands through best practices to optimize revenue in the customer lifecycle.

About Extraprise Group Inc.
Extraprise is the leader in right time revenue optimization services for B2B and B2C enterprises, offering the only demand generation services that combine customer intelligence with multi-channel marketing campaigns at the right time in the customer life cycle. Spanning a comprehensive set of services from lead generation to nurturing to closed sale, and upsell and cross-sell, Extraprise’s i2i demand generation services are suitable for clients at all levels of marketing maturity. Delivered through its Guaranteed Success Program as a hosted service, Extraprise continually meets the evolving marketing needs of its customers by driving tens of millions of customer interactions resulting in hundreds of thousands of buying opportunities from every country and continent. For more information, visit http://www.extraprise.com or call +1(888)i2iMKTG or email info@extraprise.com.

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Extraprise is a registered trademark of Extraprise Group Inc. All other trademarks are the property of their respective owners. Copyright © 2012 Extraprise Group Inc. All rights reserved.

MEDIA CONTACTS:
Chris McCoin or Richard Smith
McCoin & Smith Communications LLC
508-429-5988 (Chris) or 978-433-3304 (Rick)
chris@mccoinsmith.com or rick@mccoinsmith.com

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