Saratoga Springs, NY (PRWEB) August 08, 2012
Informz, a leading email marketing solution for the association and nonprofit markets, announced today that that it leads other email service providers in client satisfaction according to the 2012 Technology Study by Lehman Associates.
The 2012 Lehman Reports Technology Study examines the use of and satisfaction with third-party applications and services and is based on more than 350 responses in a survey of associations with annual budgets of $1 million or greater. Associations were asked to rate their email providers based on two dimensions; satisfaction with the product and satisfaction with professional services that help clients gain maximum value from the service. The results show that Informz leads other top providers in the product category and leads in the professional services category by a wide margin.
“When clients join Informz, they not only get access to a great product, but also unlimited phone and email support from their eMarketing Advisor,” said Joe Tyler, CEO at Informz. “This goes beyond generic 800 number tech support and helps our clients gain greater value from our services. The high satisfaction ratings recorded in the Lehman Study shows the approach is working well for our customers.”
For more information on the 2012 Technology Study, visit http://www.ansible.com.
Informz is an integrated email marketing service that enables highly personalized and targeted communication. The Informz solution provides customers with the tools and expertise to easily and cost-effectively promote their brands, stay in touch, generate and analyze data about their markets, manage information about their customers and partners, and receive valuable feedback to refine future action. Advanced features in the Informz product include text messaging, online survey tools, online voting, and event registration.
About Lehman Associates
Since 1992, Lehman Associates has helped associations, companies, and nonprofits improve their success by enabling executives understand better the patterns of their businesses, and use that insight to craft effective business, product, and marketing strategies. Services include technology and web strategy consulting, e-marketing and e-business development, and member and industry research. The Lehman Reports is a growing series of industry studies focused on effective technology utilization by associations.