Attunity Expands Reach in Asia with New Distribution Partnership in Japan

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Insight Technology Inc. to distribute Attunity’s high-performance data replication solutions to the Japanese market

Attunity: Provider of Information Availability Solutions

Attunity: Provider of Information Availability Solutions

Japan, the third largest economy in the world, represents an outstanding opportunity for us to grow our business further with Attunity Replicate, our flagship data replication solution driving our success in the US and Europe.

Attunity Ltd. (NASDAQ: ATTU), a leading provider of information availability software solutions, announced today that it has expanded its reach and market potential in Japan by signing a distribution partnership agreement with Tokyo-based Insight Technology Inc. (ITI). The reseller agreement provides ITI the rights to distribute Attunity’s award-winning, high-performance data replication solutions in Japan, together with ITI’s database machine “Insight Qube”.

“The partnership with Attunity is an important and strategic one for ITI,” said Ichiro Obata, CEO at Insight Technology, Inc. “The key reason is Big Data. Making Big Data available is a critical need for today’s top companies in Japan and all over the world, yet accessing and managing it quickly and efficiently for analytics and disaster recovery initiatives is a persistent challenge. Attunity's high-performance database replication software addresses the Big Data transfer bottleneck, supports heterogeneous environments, and effectively enables collection and storage of Big Data to the Insight Qube data warehouse to meet business-critical initiatives.”

“Japan, the third largest economy in the world, represents an outstanding opportunity for us to grow our business further with Attunity Replicate, our flagship data replication solution driving our success in the US and Europe,” stated Shimon Alon, Chairman and CEO at Attunity. “Our partnership with ITI will enable Attunity to expand our customer base and diversify our geographic distribution. Using Attunity Replicate to load Insight Qube, customers will be able to realize immediate value from Big Data and improve their competitive edge.”

About Insight Technology Inc. (ITI)
Based in Tokyo, Japan, Insight Technology Inc. (ITI) is a database solution company providing database performance/security software and professional consulting services for more than 3,000 enterprises. Its database security software 'PISO' has been installed in more than 2,300 databases and has placed first in market share for the past 5 years. Additionally, ITI’s 'db tech showcase' database symposium hosts database expert speakers from around the world with over 500 database engineers participating every year.

About Attunity    
Attunity is a leading provider of information availability software solutions that enable access, sharing and distribution of data, including Big Data, across heterogeneous enterprise platforms, organizations, and the cloud. Our software solutions include data replication, change data capture (CDC), data connectivity, enterprise file replication (EFR) and managed-file-transfer(MFT). Using Attunity’s software solutions, our customers enjoy significant business benefits by enabling real-time access and availability of data and files where and when needed, across the maze of heterogeneous systems making up today’s IT environment.

Attunity has supplied innovative software solutions to its enterprise-class customers for nearly 20 years and has successful deployments at thousands of organizations worldwide. Attunity provides software directly and indirectly through a number of partners such as Microsoft, Oracle, IBM and HP. Headquartered in Boston, Attunity serves its customers via offices in North America, Europe, and Asia Pacific and through a network of local partners. For more information, visit or our In Tune blog and join our community on Twitter, Facebook, LinkedIn and YouTube.

Safe Harbor Statement
This press release contains forward-looking statements within the meaning of the "safe harbor" provisions of the Private Securities Litigation Reform Act of 1995 and other Federal Securities laws. Statements preceded by, followed by, or that otherwise include the words "believes", "expects", "anticipates", "intends", "estimates", "plans", and similar expressions or future or conditional verbs such as "will", "should", "would", "may" and "could" are generally forward-looking in nature and not historical facts. For example, when we discuss that the partnership will expand our customer base, we use a forward-looking statement. Because such statements deal with future events, they are subject to various risks and uncertainties and actual results could differ materially from Attunity’s current expectations.

Factors that could cause or contribute to such differences include, but are not limited to: risks and uncertainties relating to the acquisition of RepliWeb, including costs and difficulties related to integration of acquired businesses, the combined companies’ financial results and performance, and ability to repay debt and timing thereof; our liquidity challenges and the need to raise additional capital in the future; market acceptance of the Attunity Replicate and the development of a market for such product; timely availability and customer acceptance of Attunity’s new and existing products; any unforeseen developmental or technological difficulties with regard to Attunity’s products; changes in the competitive landscape, including new competitors or the impact of competitive pricing and products; a shift in demand for products such as Attunity’s products; unknown factors affecting third parties with which Attunity has formed business alliances; the impact on revenues of economic and political uncertainties and weaknesses in various regions of the world, including the commencement or escalation of hostilities or acts of terrorism; and other factors and risks on which Attunity may have little or no control. This list is intended to identify only certain of the principal factors that could cause actual results to differ.

For a more detailed description of the risks and uncertainties affecting Attunity, reference is made to Attunity’s latest Annual Report on Form 20-F/A, which is on file with the Securities and Exchange Commission (SEC) and the other risk factors discussed from time to time by Attunity in reports filed or furnished to the SEC. Except as otherwise required by law, Attunity undertakes no obligation to publicly release any revisions to these forward-looking statements to reflect events or circumstances after the date hereof or to reflect the occurrence of unanticipated events.


© Attunity 2012. All Rights Reserved. Attunity is a registered trademark of Attunity Inc. All other product and company names herein may be trademarks of their respective owners.

Press contact:
Melissa Kolodziej, Director of Marketing Communications, Attunity
Tel. 781-730-4073

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Todd Fromer
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