Greenfield, MA (PRWEB) August 09, 2012
Consultants who serve nonprofit organizations are passionate about helping nonprofits to survive and thrive, but it’s clear many don’t have the time to develop new connections that fill their client pipeline, according to recent research.
Now NonProfit Direct, a service of The Bloomberg Group, is offering nonprofit consultants a new way to reach their clients and prospects. The Bloomberg Group’s Marcia Bloomberg, working with veteran writer Ketura Persellin, is pleased to offer an e- newsletter subscription service, making it possible for consultants to email their contacts an up-to-date substance-filled newsletter to keep them informed, remind them of their services, and establish instant credibility.
Marketing experts agree a regular email newsletter is a great way to get in front of people … and remind them about your services and the benefits you can provide.
An e-newsletter can:
enhance a company’s reputation
increase lead generation
increase the lifetime value of your clients
provide a cost-efficient way to communicate with your clients
leverage other marketing efforts
provide trackable results, and
save time and money compared to a print newsletter
Bloomberg explained the new e-newsletter subscription service. “We’re offering a special e-newsletter subscription service for nonprofit consultants. It builds on our combined 35+ years of experience researching, writing, and working for nonprofits. Ketura and I monitor the latest news, so everything in the newsletter is current, down-to-earth, actionable information consultants can share with clients and use to cultivate prospect relationships.”
Ketura Persellin, who writes the four times yearly e-newsletter, explained, “We know consultants’ time is spent helping great organizations build their capacity. We’re so excited to be launching this service for nonprofit consultants to help them keep their pipeline full with a regular e-newsletter to nonprofit leadership. We see this as being part of the team -- a critical back-office business-development solution.“
“Our articles always are written with this thought in mind:: What does the end user, the nonprofit leader, care about? What keeps him or her up at night? What actions can he or she take right away to get what they want (more donors, more money, a higher profile – whatever it might be).“
Each issue will include:
A feature article focused on recent trends and research on topics such as governance, risk management, fundraising, and other important issues
An article with quick-hitting tips your clients can use to make their organizations more effective and efficient
A link to a timely article or resource of interest to nonprofits
Space for a greeting from you, plus the nonprofit consultant’s contact information
No longer do nonprofit conultants have to spend hours creating their own e-newsletter or do without. Like real estate agents, mental health professionals and lawyers, nonprofit consultants will now have an e-newsletter option ready to distribute to their past, present and prospective clients.
For more information on this new e-newsletter subscription service, please visit http://www.nonprofit-direct.com/e-newsletter-service.