Forte Supply – Breaking the Frozen Yogurt Machine Oligopoly

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Jeff Resnick, owner of Forte Supply, a soft serve frozen yogurt machine distributor focusing on sales to the self-serve frozen yogurt market, intends to break the soft serve machine oligopoly.

frozen yogurt machines, small business ideas, ideas for small business

Forte Supply

Our clients are more savvy investors, who are looking to cut costs of opening their stores by up to $70,000.00 – that’s a lot of money

Jeff Resnick, owner of Forte Supply, a soft serve frozen yogurt machine distributor focusing on sales to the self-serve frozen yogurt market, intends to break the soft serve machine oligopoly.

“We offer business start-ups an alternative to what I know to be overpriced frozen yogurt machines.” Jeff is referring to the Taylors, Stoeltings, and Electro Freeze soft serve machines that have until recently dominated the market place.

“Our clients are more savvy investors, who are looking to cut costs of opening their stores by up to $70,000.00 – that’s a lot of money” says Resnick.

What Forte Supply offers is a soft serve machine designed specifically towards the frozen yogurt model. “You have to be competitive and offer several flavors, generally stores open with anywhere from 5-8 machines – when you are saving $6,000 or more per machine our brand is definitely worth taking a look at.”

On August 1st Forte Supply released new pricing for the ss100 starting at $7,499 including a 1 year part warranty, 5 year compressor warranty, set up and training, and free shipping for purchase of 5 or more machines. Clients who live outside of Colorado pay no sales tax, and clients everywhere will save anywhere from $2,000-$10,000 on the electric build out alone.

“These are people who are opening a business, they have to consider a smarter choice that allows them to maximize their return on investment and also know that they can recover their initial investment much quicker, I’m happy our clients have $50,000 extra to save or invest. That’s money that someone worked hard for and should not be thrown away to purchase a name.”

Resnicks passion shows when he talks about the equipment he is selling – and he’s not blowing smoke. The equipment he is manufacturing and the machines facilities are made to meet the exact standards of their expensive competition.

So how does Forte Supply keep the cost down? “It’s a combination of several components, first of all, we aren’t publicly traded – we don’t have board meetings with directors making decisions, we don’t attend expensive trade shows or spend excess money in marketing. We use the same components as the next guy, so I know what the bottom line is. Our business model was simple from the beginning, to offer a quality machine at a low price - we never get ahead of ourselves in spending. Most of our business is done through referral and testing – we fly potential clients out to our showroom to come look at the machines, we’ve had guys who have been running TCBY franchises for 20 years come look at our equipment – and by the time they leave our showroom they can’t see a difference in quality.”

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Chad Marano

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