Global Design Concepts Announces Proceeds Of Sales On Backpacks To Benefit Kids In Distressed Situations (K.I.D.S.) 2013 Back-To-School Campaign

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Parents can provide help and hope to children living in poverty by buying backpacks with K.I.D.S. Hangtags

– Non-profit organization Kids in Distressed Situations (K.I.D.S.) announced its exciting philanthropic collaboration with Global Design Concepts (GDC) –an industry leader in kids’ and adult accessory products that partners with global entertainment companies and top brands- for their 2013 Back-to-School campaign. The announcement that sales of all GDC backpacks during this period would benefit K.I.D.S. was made on Tuesday, August 7, 2012 at an event to celebrate the opening of the global manufacturer’s newly redesigned offices. This launch, which urges back-to-school buyers “to go shopping with K.I.D.S. this year” celebrates a landmark philanthropic partnership that gives consumers, retailers and the apparel industry an opportunity to participate in a nationwide campaign to help those in need. Together with K.I.D.S., GDC is turning back-to-school shopping in 2013 into an opportunity to make a difference.

At a time when 65.8% of children under the age of 18 – that’s 47.4 million children – are living in low income and poverty family situations, every purchase can make a significant difference in a child’s life. Each sale of a GDC backpack that has the K.I.D.S. hangtag can provide hope and self-esteem for a child growing up in crisis.

David M. Coleman, Interim President of K.I.D.S., said, "We want everyone to spread the word and make sure that on your back-to-school shopping trip, K.I.D.S. is shopping with you. When you buy your child their backpack to start school in 2013, look for the K.I.D.S. hangtag and your purchase will help start something much greater for a child in need.”

The sales of backpacks can result in a donation of up to $50,000 to the charity. The promotion marks the beginning of an important relationship with GDC that includes future product donations and a long-term plan to relieve the distress and impact of child poverty.

Dan Sabbah, President/CEO of Global Design Concepts decided it was time to give back to those who had given so much to him, “Children are the backbone of Global Design Concepts and I couldn’t think of a better charity to partner with to help support kids in need than K.I.D.S.”.

For every dollar of cash contributed, K.I.D.S. provides ten times the amount of new, basic essentials such as apparel, footwear, juvenile products and so much more to children impacted by poverty and tragedy. Since its founding in 1985, K.I.D.S. has formed partnerships with corporate donors and social service agencies nationwide to provide over $1 billion in new products to improve the quality of life for over 70 million impoverished children. With overhead costs below three percent, K.I.D.S. is one of America’s most efficient charities and has consistently earned Charity Navigator’s highest rating of four stars and has been included in the Forbes 200 top U.S. charities.

Anyone who is interested in getting involved in a similar campaign to help alleviate poverty should visit    

EDITOR'S NOTE: For more information about K.I.D.S., please contact Nancy Trent or Pamela Wadler at 212-966-0024 or email pam(at)trentandcompany(dot)com.

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Pamela Wadler
Trent & Company
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