Avectra Hires Former eTapestry/Blackbaud Executive Jay Love to Lead Fundraising Practice

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Company Strengthens Fundraising Efforts with Executive Addition

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Jay has a tremendous reputation and a proven ability of helping organizations leverage technology to elevate their mission. He is the ideal leader to further accelerate Avectra’s growth

Avectra, a developer of web-based Social Constituent Relationship Management(CRM) solutions for fundraisers, not-for-profits and associations, today announced that renowned fundraising technology leader Jay Love will join the company as senior vice president. In his new role, Love will focus on initiatives to increase Avectra’s market leadership as well as allow Avectra customers to maximize their fundraising and donor management efforts to better serve their causes.
“Jay has a tremendous reputation and a proven ability of helping organizations leverage technology to elevate their mission. He is the ideal leader to further accelerate Avectra’s growth,” said Richard Davis, chairman and CEO of Avectra. “With the recent consolidation of technology companies serving the fundraising market, today’s nonprofit organizations need more choices. We are confident Jay’s wealth of fundraising industry and business leadership experience coupled with Avectra’s vision for donor management is a choice that will resonate in the market.”
“Avectra’s culture of innovation and market leadership is what attracted me to the company,” said Jay Love, senior vice president at Avectra. “They have a refreshing take on fundraising technology and pioneering new social strategies to drive donor engagement. I’m excited to become part of the team changing the future of the fundraising and nonprofit industry.”

“Avectra already has a great track record as a company that invests in R&D and staff as well as delivering innovative solutions that drive their customers’ success. Today’s news is a strong signal of Avectra’s ongoing commitment to bring that focus to the fundraising sector,” said Steve Jacobson, president and CEO, Jacobson Consulting Applications, Inc. (JCA). “Jay understands the challenges fundraisers face and will be able to help build solutions to improve the efficiency and effectiveness of their fundraising efforts.”

“We are impressed with Avectra’s investment in fundraising technology, and bringing on such leadership further solidifies the company’s commitment to this market,” said Rebecca Vierhaus, director of membership, The League of American Orchestras. “At The League, we’re utilizing Avectra’s expertise in moves management and engagement scoring to drive productivity and our fundraising efforts. Avectra’s smart, flexible and innovative fundraising solutions will help us achieve our ambitious business goals.”

Prior to joining Avectra, Love served as CEO of Social Solutions, a provider of outcome- and case-management software for social service agencies. Love was co-founder and CEO of eTapestry online fundraising software which sold to Blackbaud in 2007. Prior to eTapestry, Jay served as president and CEO of Master Software Corporation (MSC), a provider of Fund-Master database products for the nonprofit sector. During his tenure at MSC, Jay was responsible for the implementation of nearly 12,000 nonprofit database systems all over the world. Love is a frequent speaker for the charity sector in the U.S., Canada, Mexico, Australia and the United Kingdom.

Avectra Social Constituent Relationship Management (CRM) launched in 2011 to extend the value of customers’ constituent management initiatives by incorporating the social interactions of the relationship into customers’ constituent database and ongoing initiatives. With Avectra Social CRM, organizations benefit from the ability to combine comprehensive donor management functionality with new social engagement tools to enhance their advocacy, outreach, fundraising and giving efforts.

About Avectra
For the last 17 years, Avectra has translated our customers' needs into a market-leading Constituent Relationship Management system (CRM) – whether our customers serve constituents by the hundreds or hundreds of thousands. Avectra Social CRM is uniquely positioned to usher in a new era of constituent success with its ability to provide world-class constituent management, built-in social networking and private online community, social media management and a powerful analytics suite, including Avectra's proprietary A-Score™ and more. Avectra is headquartered in McLean, Virginia, with regional offices in Chicago and Orlando.
For more information on Avectra’s fundraising and donor management solutions, please visit http://success.avectra.com/fundraisingpressrelease.html, or call 800.858.8272.

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Patrick Dorsey
Avectra Inc.
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Matt McCarthy
PAN Communications
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