Balluun Introduces New Social Business Platform to Empower Fashion Designers to Create Impact for Their Brands and Businesses - Nicole Miller Joins National Advisory Board

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Balluun is the future of commerce for fashion, as we know it. Fashion designers who are Balluun members can easily upload their collections on Balluun’s website prior to the show and take advantage of Balluun’s mobile app to display specifications of their lines and conduct transactions with buyers online at the show. Balluun’s focus is the world of fashion and redefining how fashion is accessed, experienced, shared, purchased and sold in the real and digital worlds.

Sellers can display full collections to interested buyers on Balluun

“Balluun is truly game-changing for young fashion designers who want to create impact with their brands and build businesses within an increasingly competitive climate.” said Peter Koch, CEO of Balluun.

Leading up to the 2012 MAGIC show, social business upstart, Balluun, today announced its patent-pending technology platform for emerging fashion designers and the wholesale marketplace. On the same day, Balluun announced a new advisory board member, fashion maverick, Nicole Miller. “We are so honored and excited to be able to tap such a visionary innovator and designer to add to our distinguished group of advisors,” said Peter Koch, CEO of Balluun. “She will bring an invaluable perspective, aesthetic eye and reality check to our overall effort.”

Balluun is the future of commerce for fashion, as we know it. Fashion designers who are Balluun members can easily upload their collections on Balluun’s website prior to the show and take advantage of Balluun’s mobile app to display specifications of their lines and conduct transactions with buyers online at the show.

Balluun’s focus is the world of fashion and redefining how fashion is accessed, experienced, shared, purchased and sold in the real and digital worlds. Some of Balluun’s primary features and benefits include:

  • Balluun provides the ability for sellers to share product updates and entire collections and for buyers to view and discover new designs and track product trends.
  • Balluun enables buyers to communicate directly with the sellers before, during and after creating a purchase order.
  • Balluun accommodates all terms and forms of payment traditionally found in the fashion industry.
  • Balluun records all of the information for the seller and the buyer, and all order information is maintained online for easy reference anytime, anywhere.

“Balluun is truly game-changing for young fashion designers who want to create impact with their brands and build businesses within an increasingly competitive climate.” said Peter Koch, CEO of Balluun. “With the continued evolution of the internet, the cloud and social networking, Balluun has been able to develop transformative ways to do business.”
Brief Balluun Product Snapshot

Visually Rich Marketplace To Show & Share Collections- Balluun provides a robust platform on which designers/manufacturers can sell their products and independent retailers can shop for products in a visually rich digital environment.

Social Business Community All Your Own- Balluun’s platform is optimized for ongoing social inter-action and like an in-person interaction, people communicate with one another back and forth while purchasing goods. Balluun accomplishes this and deploys technology to thread the communication exchange throughout a transaction.

The Paperless Office- Balluun enables designers, retailers and manufacturers the ability to search products by price and style, review line sheets and collections, create and pay purchase orders online. Balluun provides a hassle-free digital option from paper-based lookbooks/catalogs, business cards and order forms in a social business solution.

About Balluun
Balluun’s mission is to empower fashion designers by lowering barriers to entry for emerging designers to launch their brand, sell their products to buyers and connect them online to create long-term relationships and healthy businesses. Balluun redefines a whole new way of conducting business by leveraging its roots in the information technology world (Cisco), commerce marketplace (eBay) and banking (UBS). The company has built a patent-pending social business platform dedicated to the unique needs of the fashion industry. With a guiding philosophy of connecting everyone and helping everyone to grow, Balluun is a company that is re-imagining how fashion businesses are created and managed with a technology-driven social business model. For more information and to sign up on Balluun, please visit: http://www.balluun.com.

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eBay, the eBay logo, Cisco, the Cisco logo, UBS, the UBS logo are trademarks of their respective companies.

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Tricia Chan-Breiter
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