Digigraph.me, Inc. Increases Visibility of Calls to Action at Pocono Mountains 125

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New Calls to Action Direct SPEED Viewers to Weblink for a Personalized Photo of NASCAR Camping World Truck Series Driver, Justin Lofton

Digigraph.me, Inc. has partnered again with NASCAR Camping World Truck series driver Justin Lofton, at the Pocono Mountains 125 race on Saturday, August 4, 2012. For the event, the partners strategically placed “camera-visible” calls to action, for fans/viewers to get Justin Lofton Digigraphs®, in the most visible locations for any “in-truck” shots, televised on the SPEED Television network. The callouts emblazoned the link: http://www.justinphoto.me on the vehicle’s roll bar, steering wheel bar, driver’s helmet and the rear of Lofton’s #6, Millennium Private Jet Services, Chevrolet truck.

Viewers who requested their Digigraphs® averaged multiple views over the weekend, increasing the average effectiveness of the calls to action from previous campaigns. Lofton’s fans reportedly love the instant connection Digigraphs® create and then go on, frequently, to share the photos with friends in Social Media networks, like Facebook and Twitter.

Just hours before the start of the race, the seasoned-Pro, Lofton, was forced to quickly change trucks, due to the fact that Lofton wrecked his primary truck during the qualifying session. As a result, Lofton started from the back of the pack, but expertly raced to a ninth place finish, his ninth top-10 finish in the 2012 season. SPEED re-aired the event Monday morning.

To view previous Justin Lofton Digigraphs®, visit our Facebook page at http://www.facebook.com/Digigraph.me.

About Eddie Sharp Racing
Eddie Sharp Racing (ESR) (TeamESR.com) is a championship winning racing team housed in a 45,000 square-foot facility in Denver, N.C. After getting its start in the Automobile Racing Club of America (ARCA) Racing Series, ESR has accumulated upwards of 20 race wins, the 2009 ARCA Racing Series Championship, and countless top-five and top-10 finishes in just five years of competition. By 2010, ESR began to make the transition into the NASCAR Camping World Truck Series (NCWTS) with a partial schedule before racing in the series full-time in 2011. By 2012, the team expanded to be a multi-truck team and secured its first victory in just the team’s 35th NCWTS race. Additionally, ESR continues to build its driver development program fielding various drivers in the ARCA Racing Series, the United Auto Racing Association (UARA) STARS Series and other late model events across the southeast.

About Digigraph.me, Inc.
Digigraph.me, Inc., based in Los Angeles, CA, empowers brand “activation” and broad audience engagement with patented, proprietary technologies that reward fans with instant, personalized and digitally autographed photos of their favorite celebrities, athletes, musicians and public figures, in every digital channel.

Get your own Digigraph of Global Brand Ambassador, Wayne Gretzky, by visiting the company’s website at http://www.digigraph.me or by texting DGWAYNE to the Mobile Messaging “shortcode:” 95323 and following the instructions in texted replies.

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Jill Moran
Digigraph.me
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