twheel™ by Fluid Interaction Launches in AppStore, Offers Completely New User Interface for Twitter

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A new application for Twitter harnesses brain-research knowledge to make sense from clutter

twheel’s main objective is to fight information overload

twheel™, a Twitter application that pulls signals out of noise, is now available in the AppStore. Visualized as a rotating wheel, twheel offers a fun, game-like interface for Twitter. The application displays the most relevant data with visual pop-outs such as colors and form deviations, the formats our brain observe the fastest. Using Twitter with twheel is significantly faster than with traditional list-based interfaces because it presents text content at a fixed location on the screen, which minimizes gaze shifts.

twheel pioneers the next-generation touch interface that substitutes tapping and swiping with maintaining contact with screen. Thus, moving a finger towards any piece of content dynamically magnifies it, enabling easy selection and processing.

Based on longstanding cognitive research, the application’s patented data display method enables the extraction of meaning from very large quantities of data, which makes Twitter an ideal case in point.

"We based the look and feel of twheel on our understanding of how human brains work, which derives from cognitive research conducted by our team’s members”, commented Kalle Määttä, CEO of Fluid Interactions, the company behind twheel. The company’s team boasts a Docent in Cognitive Psychology as well as a Research Engineer in Cognitive Ergonomics.

twheel’s main objective is to fight information overload. The application does not filter or curate the content for the user but rather reshapes the way the data is displayed to make it both visually compelling and easy for human brains to handle.

“With twheel we are aiming to build the most beautiful Twitter app”, adds Mikko Pitkänen, Designer behind twheel. “To this end, the user interface design we have created was driven by a combination of brain study results and cutting-edge touch screen technology. We believe content is the user interface of today”.

twheel for iPhone can be downloaded from the AppStore. Short video about twheel is available on Youtube. Photo material can be found at http://fluidinteraction.totemapp.com/company.

Currently twheel is only available in Europe, North and South America, India and Australia. Support for Arabic, Japanese, Russian and Chinese languages will be coming in future updates.

About twheel™
twheel is Twitter (r)evolved. Visualized as a rotating wheel, the brain-friendly app fights information overload by pulling signals out of noise. twheel highlights conversation topics, sources and popularity with visual pop-outs such as colors and form deviations - the formats our brains observe the fastest. The next generation touch interface works by maintaining contact with the screen: moving a finger towards any piece of content dynamically magnifies it, enabling easy selection and processing. twheel is the only user interface available that measures the time spent focused on individual pieces of content, supporting the development of content quality instead of maximizing click-throughs. The goal for twheel is to create the most beautiful Twitter app ever!

twheel is developed by Fluid Interaction, an award-winning user experience design firm based in Helsinki, Finland. For further information, please visit http://www.fluid.fi and http://www.twheel.com.

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Kalle Määttä
Fluid Interactions
+358 50 3477 446

Mikko Pitkänen
Fluid Interactions
+358 40 5933 262
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