FGI Research Introduces the Customer Loyalty Impact Simulator

The Customer Loyalty Impact Simulator, a decision support tool developed by FGI Research, predicts how much overall customer loyalty will increase or decrease based on fluctuations in 4 attributes that typically drive customer satisfaction.

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Chapel Hill, NC (PRWEB) August 09, 2012

The Customer Loyalty Impact Simulator, a decision support tool developed by FGI Research, predicts how much overall customer loyalty will increase or decrease based on fluctuations in 4 attributes that typically drive customer satisfaction.

Built through a technique called the Ordinary Least Square (OLS) Regression, the Customer Loyalty Impact Simulator is set apart from typical key driver measurements by its ability to simulate the correlation between respondents’ overall satisfaction with specific performance attributes through a scoring process.

With this predictive modeling tool, clients can experiment with their customer loyalty score by manipulating the impact of individual variables that drive feelings of satisfaction or dissatisfaction.

Then by statistically determining the impact of each key driver or attribute upon a final customer loyalty score, clients can make informed decisions about what factor should be worked on first, how much to improve it, the budget to allocate, and what actions will provide the best return on investments.

Experiment with the Customer Loyalty Impact Simulator and test the limits of your customer loyalty one satisfaction attribute at a time.

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About FGI Research

FGI Research, Inc. is a leading provider of market research services to top companies around the world. Offerings include custom market research, custom online panels, online communities, social media mining, and research-driven consulting. FGI is currently celebrating 30 years of business as well as its recognition as one of the Best Places to Work in 2011. FGI’s mission is to help our clients stay ahead of their competition by staying connected to their customers.


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