San Francisco Coffee Selects ION Loyalty® to Help Take On Starbucks®

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Local, Independent Roasting Company Using Mobile Marketing, Payments & Rewards App

Our ION mobile app beats Starbucks'

Marking its 20th year in business, San Francisco Coffee Roasting Company® today announced the launch of ION Loyalty for its three Atlanta-area locations. The Company uses ION to market its products to nearby consumers, accept payments through customers’ phones and reward its customers when they stop and spend.

“We started our neighborhood coffee roasting company 20 years ago this week and never imagined how quickly mobile technology would change our business,” said Tanya Bond, owner. “We realized if we were to compete with much larger, national chains for customers, it would take more than our great coffee and food. We’d have to compete through technology as well.”

San Francisco Coffee creates ION Offers to promote its beverages, food and retail products to nearby consumers using the free ION Rewards app on their phones. Customers buying one or more product Offers are instantly rewarded with IONs on their phones. Customers can spend their IONs like cash at one of our shops or at any restaurant or retailer using ION Loyalty.

“Our ION system is actually more advanced than Starbucks’ mobile app,” continued Bond. “Our customers can earn and spend their ION rewards instantly. They don’t wait for a postcard in the mail. Plus, our shops are part of neighborhoods where many customers also shop and dine at places next door or around the corner. It only makes sense for us all to share in getting and keeping our good customers.”

Customers linking a free Dwolla account to their ION Rewards app can move funds from their bank accounts at no cost then pay with their phones at any San Francisco Coffee locations. We double the ION rewards for customers paying with their phones as thanks for helping us cut or reduce expensive credit card fees.

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About San Francisco Coffee Roasting Co.

Drawing on more than 20 years of experience in the specialty coffee trade, San Francisco Coffee Roasting Company selects, blends and roasts the finest coffee beans from around the world with utmost care. Selecting only the most flavorful, character-rich beans available is important to us, and we roast only in small batches for the freshest, ‘right out of the roaster’ flavor. From Africa and Arabia to the Americas and India, our selection of coffees and roast styles are the finest. Visit http://www.mysfcoffee.com.

About ION

ION is the first, fully digital mobile marketing, payment and loyalty rewards app for phones and tablets. ION Loyalty® pays merchants for customer rewards and helps neighborhood retailers and restaurants increase sales and cut credit card fees. ION Rewards® pays consumers for shopping and dining, paying with their phones, connecting with friends and signing up favorite places. The free apps support iOS and most Android devices.

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Chris Matthews

Tanya Bond
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