Port Washington, NY (PRWEB) August 07, 2012
Credit the influence of popular culture – and specifically, the increased appearance of facial hair on the red carpet – for the rise in men’s grooming tool sales. Recent results in this category also show men want to control hair growth on the body as well as the face.
Personal Care Industry
“Even though the overall personal care industry is currently flat, the men’s grooming categories are showing healthy growth,” said Debra Mednick, executive director of The NPD Group’s home business. “Men are purchasing the tools to help them get their look and looking good sells.”
Men work to care for their well-groomed style whether they choose the five o’clock shadow or a more clean-shaven look. Unlike women, men’s options are limited when it comes to covering up skin irritations such as razor burn, nicks and acne. Survey results confirm men are more educated now than ever before about skincare problems and solutions.
Men’s Grooming Products
“Men have become increasingly conscious of the perks associated with looking good,” said Karen Grant, vice president and senior global industry analyst, The NPD Group. “They have a heightened awareness that looking good may provide them an advantage in the workplace as well as in their personal lives.” “Men have different skin than women and the men’s grooming brands need to continue educating them as well as make them feel comfortable in the shopping environment to gain sales in this category,” Grant said.
*Men’s grooming tools includes men’s electric shavers, men’s trimmers, and home hair clippers.
**Men’s grooming products includes men’s skincare (facial and body), shaving, hair care, and fragrance.
About The NPD Group, Inc.
The NPD Group is the leading provider of reliable and comprehensive consumer and retail information for a wide range of industries. Today, more than 2,000 manufacturers, retailers, and service companies rely on NPD to help them drive critical business decisions at the global, national, and local market levels. NPD helps our clients to identify new business opportunities and guide product development, marketing, sales, merchandising, and other functions. Information is available for the following industry sectors: automotive, beauty, entertainment, fashion, food, home and office, sports, technology, toys, video games, and wireless. For more information, contact us, visit http://www.npd.com/, or follow us Twitter at https://twitter.com/npdgroup.