Ben Anderson Selected to Speak on Mobile During the GM eSummit 2012 Tour

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AutoMotionTV President discusses the latest on mobile best practices for GM dealers

GM eSummit 2012

GM eSummit 2012

I'm excited to work with GM dealers on the importance of mobile

AutoMotionTV Dealer App President Ben Anderson has been selected to speak on mobile during the General Motor's 2012 E-Summit tour. Mr. Anderson’s presentations will be focusing on how GM dealers can use mobile to capture, convert, and retain customers on the go.

During his sessions a focused look will be taken on dealership apps, covering the long-term relationship potential mobile apps possess.

"I'm excited to work with GM dealers on the importance of mobile," stated AutoMotionTV President Ben Anderson.

Sessions will feature recent data on mobile and showcase how quickly the mobile revolution is moving.

Additionally the group will cover when to invest in mobile - what specific analytics, stats, and metrics should be analyzed before considering a mobile strategy.

Attendees will learn about user retention, push notifications, QR codes, and other tools designed to engage the dealer’s mobile customer.

Mobile tracking and analytics are key to evaluating new strategies. In his session Mr. Anderson will look at user engagement, behavioral stats, demographics and how to use mobile analytics to sharpen and improve results.

Finally the group will cover mobile app promotion, a critical part of a successful mobile strategy. Attendees will discuss top dealer best practices in bringing the customer base a mobile app and engaging them time after time.

To join the General Motors E-Summit 2012, reserve your spot at

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Beohn Caperson
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