Victoria, British Columbia (PRWEB) August 08, 2012
Neverblue, a leading global digital marketing services firm, today launched the Game Performance Network (http://www.gameperformancenetwork.com) to optimize the global distribution and customer acquisition needs of online gaming companies worldwide.
The Neverblue Game Performance Network optimizes game developers ability to directly sell to gamers across search, social, display, mobile and e-mail channels globally.
In addition, game developers and publishers can outsource affiliate marketing programs, including affiliate sign ups; tracking and reporting; affiliate payouts; dispute resolution; quality control; contract management and international traffic development with Game Performance Network.
The Neverblue Game Performance Network builds on Neverblue’s eight-year history of effectively serving global brands in the performance marketing industry. Its global platform drives consumer registrations and sales employing state-of-the-art tracking and analytics, and award-winning affiliate management services.
“Consumers are fluid in the way they choose to access games online. While online games are a $15 billion global industry, game developers and publishers want seamless options in connecting with gamers. Our performance marketing model assures that game developers and publishers can rapidly build and expand distribution of their products to game consumers worldwide,” said Eric J. Gerritsen, Vice President of Sales and Business Development for Neverblue.
“Online game marketing is changing very rapidly,” said Gerritsen. “Game marketers want flexibility to sell and distribute games in a limitless range of environments, including in-browser, app download and tablet formats. Neverblue offers a multi-model marketing platform, including an industry-leading app Cost-Per-Install (CPI) model that represents the perfect way to distribute gaming apps to mobile users,” said Gerritsen.
According to market researcher Forrester 79% of game marketers plan to release iPhone apps in 2012 and 39% of game marketers have an iPad app ready for 2012.
The launch of the Game Performance Network comes on the heels of last quarter’s announcement that Neverblue opened a London office to further its European expansion.
Earlier this year Neverblue was voted the #1 CPA Network by Online Advertising Bluebook, a leading industry journal.
On July 31, 2012, GlobalWide Media announced the signing of a purchase agreement to acquire Neverblue from its parent company, V2V Holdings.
Headquartered in Victoria, British Columbia with offices in Los Angeles, Hong Kong and London, Neverblue is a premier digital marketing services company that delivers millions of profitable customers to clients from all over the world, including members of the Fortune 1000™.
About GlobalWide Media
GlobalWide Media Inc. is a leading performance-based online affiliate marketing and internet technology company that connects advertisers with targeted consumer audiences via multiple online marketing channels, including affiliate marketing, display advertising, search engine marketing, social media, mobile, and email marketing. GlobalWide Media also provides an agency service that includes campaign management planning, testing and optimization that provides ROI-based advertisers consistent results for acquiring new customers and sales worldwide. GlobalWide Media is headquartered in Westlake Village, California, USA. For more information, visit http://www.globalwidemedia.com