Funny Gifts Manufacturer, I Am A Stuffed Animal, Responds to Article Suggesting Toys Start the Gender Equality Rift in Children

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Following an article from The New York Times indicating that toys begin to instill gender stereotypes in children at a very young age, I Am A Stuffed Animal releases statement endorsing products that can be enjoyed by girls and boys alike.

On August 9, 2012, funny gifts manufacturer and distributor, I Am A Stuffed Animal (IAASA), released a statement endorsing toys that can be enjoyed by boys and girls alike following an article from The New York Times indicating that toys contribute to the gender equality rift.

According to Katrin Bennhold of The New York Times, “A ‘niece’ requires a ‘girl’s present’; toys are organized by sex, even if they aren’t explicitly marked as such; and mothers play a key role in nurturing stereotypes that later in life become one of the most stubborn barriers to gender equality, with cascading implications for women’s interests, skills and status in society.” Bennhold goes on to state, “Male and female stereotypes are established early: It is not hard to see a connection between girls playing with dolls and boys playing with cars, and the widespread segregation of labor markets into “female” and “male” professions. Nurses, primary school teachers and caregivers of most kinds are overwhelmingly female. Engineers, computer scientists and mechanics tend to be male.”

Following Bennhold’s statements, I Am A Stuffed Animal emphasizes the need for unique gender-neutral toys on the market. The line of completely customizable stuffed animals created by IAASA allows customers to create a toy uniquely catered to an individual, rather than a gender. Parents can submit photos of their daughters and have them customized to be dressed like a mechanic or have a stuffed animal of their son designed to look like a primary school teacher. The importance of producing toys that can be enjoyed by boys and girls alike, as well as the young and old, is a priority for IAASA.

I Am a Stuffed Animal manufactures unique gifts based completely upon customer requests. The 100% cotton stuffed animals are custom designed and proudly made in the USA. These custom buddies are available in full sized and mini versions, perfect for the kid in all of us.

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Scott Darrohn
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