2011 Tourism Dollars Up for Moore County, NC

Moore County has enjoyed increases in visitor spending for the last two years.

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As Moore County’s second largest employer and leading image and brand driver, the visitor sector is well positioned to drive sustained economic recovery in Moore County and the region for the foreseeable future

Southern Pines, NC (PRWEB) August 08, 2012

Visitors are golden in Moore County and North Carolina! The North Carolina Division of Tourism, Film and Sports Development announced today that domestic visitors to and within Moore County spent over $374 million in 2011, an increase of 9.3 percent from 2010.

“This report is very good news for Moore County and clearly demonstrates tourism growth here registered a significant rebound in 2011, with all major metrics recording increases for the year. As Moore County’s second largest employer and leading image and brand driver, the visitor sector is well positioned to drive sustained economic recovery in Moore County and the region for the foreseeable future,” according to Caleb Miles, President and CEO of the Convention & Visitors Bureau.

•The travel and tourism industry directly employees more than 4,800 in Moore County.
•Total payroll generated by the tourism industry in Moore County was $81.3m.
•State tax revenue generated in Moore County totaled $20.04m through state sales and excise taxes, and taxes on personal and corporate income. Approximately $11.52m in local taxes were generated from sales and property tax revenue from travel-generated and travel-supported businesses.

Gov. Beverly Perdue announced in May that visitors to North Carolina spent a record $18.4 billion in 2011, an increase of 8.2 percent from 2010.

These statistics are from the “2011 Economic Impact Of Travel On North Carolina Counties.” The study was prepared for the North Carolina Division of Tourism, Film and Sports Development by the U.S. Travel Association.
Statewide highlights include:

•State tax receipts as a result of visitor spending neared $1 billion in 2011 and have increased nearly 52 percent in the last 10 years.

•Visitors spend more than $50 million per day in North Carolina and contribute over $4.3 million per day in state and local tax revenues as a result of that spending (nearly $3 million in state taxes and over $1.5 million in local taxes).

•The travel and tourism industry directly employees nearly 200,000 North Carolinians.


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