Targeted Email Advertising Helps Fortune 500 Company Reach New Buyers

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Future Flow Media publishes case study of email list rental campaign for B2B product launch.

Email list rental in B2B
The campaigns were able to successfully land compelling messages in front of the otherwise hard-to-reach managers who are responsible for purchase decisions.

Future Flow Media released a case study on the use of targeted email advertising by a Fortune 500 building products manufacturer. According to the publication, one of the world's largest manufacturers of paints, coatings, and other building products faced a challenge when introducing a new line of commercial products. Sales of the new products were lagging because the specific job titles they needed to reach—facility managers and contractors—don’t spend much time online and there isn’t a major trade show or publication with sufficient focus. There simply wasn’t an obvious, cost-effective way to reach this specific set of decision-makers.

The article describes how the company's agency researched and discovered Enriched Email List Rental by Future Flow Media and decided to try permission-based, targeted email advertising as a channel to their audience. The email address list database with its detailed profiles for over 51 million business subscribers, gave the agency an ability to target B2B messages according to: industry, company size and revenue, job title/role, languages, gender, geography, and more. With the assistance of their Future Flow consultant, the agency crafted and executed permission-based email campaigns to: create new product awareness, provide special offers and promotions, and drive direct response calls and orders.

“The campaigns were able to successfully land compelling messages in front of the otherwise hard-to-reach managers who are responsible for purchase decisions. The optimized campaigns yielded: 100% email delivery, record-setting number of coupon and information kit downloads, a significant lift in brand awareness and interactions, increased product orders through direct response, and dramatic growth in the company’s email opt-in list that enabled subsequent cross-selling and re-marketing campaigns,” said Chris O'Neill, Principal Consultant at Future Flow Media.

The B2B Product Launch email list rental case study is available on the Future Flow Media website, along with targeted email advertising spotlights on other industries such as: retail, tourism, financial services, nonprofit, telecom, and automotive.

About Future Flow Media
Through targeted email advertising, Future Flow Media helps emerging and Fortune 500 companies and leading agencies get the most relevant messages in front of audiences that are ready to buy. Future Flow's Enriched Email List Rental is a new class of high-integrity, high-performance direct marketing that combines full-service consulting expertise, a proven campaign optimization framework, and the world's freshest, most targetable permission-based email address list. For more information, visit http://www.futureflowmedia.com.

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Chris O'Neill
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