Performance Study of Thousands of Email List Rental Campaigns Released

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Future Flow Media publishes insights gleaned from results of 3,000 targeted email advertising campaigns

Insights on email list rental
Email list rental has become a well-kept secret weapon for thousands of B2C and B2B direct marketers and media buyers.

Future Flow Media published an article on a recently completed study of over 3,000 email list rental campaigns. According to the publication, data companies like Future Flow Media have developed a new form of email list rental that has been successfully used by B2B and B2C direct marketers and media buyers as a reputable way to get messages in front of precisely targeted audiences who have opted-in to receive relevant content. The article reveals several key insights gleaned from over 3,000 email list rental campaigns using the new approach:

Delivering timely messages to a very specific audience that is hard to cost-effectively reach through other tactics is the top reason that marketers use enriched email list rental.

Best-in-class performers run many separate campaigns: over 90% of companies run more than 3 campaigns a year and the very top performers run dozens or hundreds of list rental email campaigns each year to test different offers and market segments.

Most industries successfully use email list rental. Both B2B and B2C marketers are heavy users of targeted email advertising. Top industries include: real estate, travel and tourism, retail, financial services, entertainment, telecom, consumer packaged goods, automotive, and healthcare and wellness.

A top quality email address list, such as Future Flow Media's Enriched Email List Rental, yields double the results compared to conventional email address lists. Following email marketing best practices yields another doubling of results.

“Perhaps due to its somewhat checkered past, email list rental has not been talked about much in recent years in the media, at conferences, or among direct marketers. But companies like Future Flow Media have been hard at work to dramatically evolve email list rental and it has become a well-kept secret weapon for thousands of B2C and B2B direct marketers and media buyers,” said Chris O'Neill, Principal Consultant at Future Flow Media.

The article is available on the Future Flow Media Insights Blog, along with many other articles for direct marketers and media buyers that feature email marketing best practices, vertical industry spotlights, case studies, email marketing benchmark data, and more.

About Future Flow Media
Through targeted email advertising, Future Flow Media helps emerging and Fortune 500 companies and leading agencies get the most relevant messages in front of audiences that are ready to buy. Future Flow's Enriched Email List Rental is a new class of high-integrity, high-performance direct marketing that combines full-service consulting expertise, a proven campaign optimization framework, and the world's freshest, most targetable permission-based email address list. For more information, visit http://www.futureflowmedia.com.

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