AMA and Foundation Announce 2012 Parlin Marketing Research Award Recipient

Greg M. Allenby, Helen C. Kurtz Chair in Marketing at the Fisher College of Business, Ohio State University, is the recipient of the 2012 Charles Coolidge Parlin Marketing Research Award. This award recognizes Allenby’s substantial contributions and unwavering dedication to the ongoing advancement of marketing research practice.

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Greg M. Allenby, 2012 Parlin Award Recipient

Greg M. Allenby, 2012 Parlin Award Recipient

The award recognizes Allenby’s substantial contributions and unwavering dedication to the ongoing advancement of marketing research practice.

Chicago, IL (PRWEB) August 09, 2012

The Parlin Board of Governors, as an entity of the American Marketing Association (AMA) and the American Marketing Association Foundation (AMAF), announces Greg M. Allenby, Helen C. Kurtz Chair in Marketing at the Fisher College of Business, Ohio State University, as the recipient of the 2012 Charles Coolidge Parlin Marketing Research Award. This award recognizes Allenby’s substantial contributions and unwavering dedication to the ongoing advancement of marketing research practice. The Charles Coolidge Parlin Marketing Research Award ceremony will take place on Monday, October 1, 2012, at the AMA Research & Strategy Summit in Las Vegas, NV.

The Charles Coolidge Parlin Marketing Research Award was established in 1945 by the Philadelphia Chapter of the AMA and The Wharton School in association with the Curtis Publishing Company to honor distinguished academics and practitioners who have demonstrated outstanding leadership and sustained impact on the evolving profession of marketing research over an extended period. Established as a memorial to Charles Coolidge Parlin, recognized as a founder of marketing research and acknowledged for his early benchmarking studies of consumer issues, the Parlin Award is today a preeminent national honor.

Professor Allenby's research focuses on quantitative aspects of marketing, including the development and application of Bayesian statistical methods. His research deals with quantifying aspects of consumer behavior and the development of new methods for market definition, market segmentation, product development, pricing, promotion and targeting activities. Professor Allenby has consulted with many top US firms, including Procter and Gamble, General Mills, Kodak, Miller Brewing Company, Wells Fargo Bank, and Charles Schwab.

Professor Allenby is a Fellow of the American Statistical Association. He has published more than 75 papers that have appeared in the top academic journals in statistics and marketing. He is co-author of Bayesian Statistics and Marketing (2005, Wiley) with Peter Rossi and Rob McCulloch, and recently finished a new textbook Seven Summits of Marketing Research (2012) with Jeff Brazell.

Professor Allenby is also active in national organizations. Within the American Marketing Association, he has held the office of Vice President of the Research Council, and, in 2000, chaired the Advanced Research Techniques (ART) Forum, a national conference that brings together the top quantitative researchers from industry and academe. He has also served as chair of the Section on Statistics in Marketing of the American Statistical Association, and VP of education for the INFORMS Society on Marketing Science.
Greg is currently co-editor of Quantitative Marketing and Economics, a leading journal in marketing, and has been an associate editor for the Journal of Marketing Research, Marketing Science, and the Journal of Business and Economic Statistics.

The 2012 Charles Coolidge Parlin Award Board of Governors included the following:

Timothy B. Parlin, Esq., Carroll, McNulty & Kull LLC (Chair)
Douglas Bowman, Goizueta Business School, Emory University
Eric Bradlow, The Wharton School, University of Pennsylvania
Chuck Chakrapani, Leger Marketing
William Cron, Neeley School of Business, Texas Christian University
Dennis Dunlap, American Marketing Association
Peter Fader, The Wharton School, University of Pennsylvania
Robert Meyer, The Wharton School, University of Pennsylvania
David Reibstein, The Wharton School, University of Pennsylvania
Marjette Stark, Stark Solutions

About the American Marketing Association and the American Marketing Association Foundation:

The American Marketing Association (AMA) is the professional association for individuals and organizations who are leading the practice, teaching, and development of marketing worldwide. Our principal roles are:

Connecting: The AMA serves as a conduit to foster knowledge sharing.

Informing: Providing resources, education, career and professional development opportunities.

Advancing: Promoting/ supporting marketing practice and thought leadership.

Through relevant information, comprehensive education and targeted networking, the AMA assists marketers in deepening their marketing expertise, elevating their careers and ultimately, achieving better results.

For more information on the American Marketing Association please visit http://www.MarketingPower.com.

The American Marketing Association Foundation (AMAF) champions the marketing profession by encouraging excellence and investing in marketing that benefits society. The Charles Coolidge Parlin Marketing Research Award is a prime example of our commitment to recognize outstanding marketers.

For additional information please visit http://www.themarketingfoundation.org.


Contact

  • Jason Oleniczak
    joleniczak@ama.org
    312-542-9000
    Email

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