Paramount Lists Is Now A Business Alliance Partner Of The United States Postal Service

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What does Paramount Lists becoming an approved Business Alliance Partner of the USPS mean for you? Find out what this status actually means and how this can benefit your company and future marketing campaigns.

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In today’s marketing world, making strategic partners is key to success.

Paramount Lists proudly announces their Business Alliance Partnership with the United States Postal Service. This approved vendor status means that Paramount maintains a high level of the products that it offers and the services that are provided. In today’s marketing world, making strategic partners is key to success. Through these partnerships, Paramount Lists presents a higher level of service by providing resources for every part of the marketing campaign – regardless if they can facilitate the service directly or make an introduction that will help make marketing endeavors more successful. Paramount now has support from Art Bigelow, USPS Business Alliance Manager, as well as access to hundreds of USPS direct mail solution specialists.

In April, Kristin Genovese, Paramount Lists’ President, attended the National Postal Forum in Orlando, FL and had the opportunity to speak personally with Patrick R. Donahoe, the Postmaster General, along with many other key members of the USPS management team. Kristin said, “We’re truly excited about the alliance with the USPS and look forward to helping Paramount’s clients use all of the resources now available to them to the full.” She added, “Our years of providing the data and direction for those performing mailing, telemarketing and email campaigns, combined with this new partnership, further solidifies our direct marketing capabilities to help our customers drive results and help them grow.”

With the rising costs of postage, paper, printing, and with the down economy, many companies are searching for ways to market and to mail smarter. In light of this, several USPS direct mail solution specialists have mentioned how they are becoming more involved in businesses of all sizes and helping them with their marketing campaigns. It is imperative that they continue to use direct mail in their advertising and customer retention pursuits. Let’s face it, if postal campaigns are unsuccessful, there is a chance that some mailers will decrease or even discontinue direct mail on future endeavors. The USPS has developed a team ready to visit any and all mailers and assist in their direct marketing programs. As a Business Alliance Partner, USPS marketing and sales professionals can now refer Paramount Lists as a provider to other USPS clients.

Learn about a new money saving promotion that was just approved by the Postal Regulatory Commission (PRC) for the upcoming holiday season: Holiday Mobile Shopping Promotion. It’s scheduled to run November 7 – 21, 2012, with registration beginning September 15, 2012. This and other promotions by the USPS help encourage the use of direct mail and show ways that you can save money in doing so.

Paramount Lists has been an anchor throughout the stormy seas of the direct marketing world over the past decades. Since 1972, Paramount has been located in Erie, PA and owned by the same family providing targeted marketing lists to a large variety of mailers and marketers. Call (800) 723-5478 today and allow one of Paramount’s experienced account executives assist you with your marketing needs. Check us out at

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Kristin Genovese
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