In response to user feedback and usability studies, our new design enables Become.com to help shoppers better navigate our shopping experience.
Sunnyvale, Calif. (PRWEB) August 13, 2012
Become.com, one of the fastest-growing comparison shopping sites, recently rolled out a sleek, new website redesign. Featuring sharper graphics, a wider color range and easier navigation, the goal of the site redesign was to move toward engaging new features for shoppers while maintaining a clean user experience.
“In response to user feedback and usability studies, our new design enables Become.com to help shoppers better navigate our shopping experience,” said Senior Product Manager Jennifer Kirkland. “While this launch is the beginning of many planned changes, we did focus on optimizing graphics and user interaction elements through shopper feedback, testing and marketing research.”
The design and product team spent time prior to development working through options and receiving feedback on design and interaction elements. The engineering and design teams worked closely together to fine-tune details while testing iterations to confirm satisfaction.
President and CEO Alex Terry said, “We are excited to launch our redesigned U.S. website, and look forward to gathering feedback from consumers and partners. With tens of millions of products and services available on our site, it’s crucial that the consumer experience is both simple to use and powerful.”
Become.com is an award-winning global leader in electronic commerce and online comparison shopping. Become.com delivers qualified leads to businesses and helps consumers find products and services using its world-class search engine technology. Headquartered in Silicon Valley, Calif., with offices in Japan, Germany and Italy, Become.com was founded in 2004 by Michael Yang, who was also a founder of comparison shopping engine MySimon in 1998. Investors in Become.com include TPG, Transcosmos, EFF and Ron Conway.
Jennifer Hadley, PR Associate