Avectra to Attend 7th Annual Bridge to Integrated Marketing & Fundraising Conference

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Event to Focus on Top Fundraising and Marketing Practices

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Avectra’s web-based Social Constituent Relationship Management solutions can help these organizations achieve, and exceed, their fundraising goals and provide new ways to personally connect with donors to forge strong, long-lasting relationships

Avectra, developer of web-based Social Constituent Relationship Management(CRM) solutions for fundraisers, not-for-profits and associations, today announced that it will attend the 7th Annual Bridge to Integrated Marketing & Fundraising Conference being held August 7-9, 2012, at the Gaylord National Conference Center, National Harbor, Washington D.C.

The Bridge to Integrated Marketing & Fundraising Conference is hosted by the Association of Fundraising Professionals, Washington D.C. Metro Area Chapter, and the Direct Marketing Association of Washington, as well as a number of educational co-hosts. The Bridge Conference features regionally, nationally and internationally renowned speakers, offering cutting-edge educational programming to fundraisers and direct marketers.

Avectra executives will be in attendance to discuss the advantages of Avectra Social Constituent Relationship Management (CRM) solutions, designed to extend the value of customers’ donor management and fundraising initiatives. With Avectra Social CRM, organizations benefit from the ability to combine comprehensive donor management functionality with new social engagement tools to enhance their advocacy, outreach, fundraising and giving efforts.

Yesterday, Avectra announced that veteran fundraising executive Jay Love has joined the company as senior vice president. In his new role, Love will focus on initiatives to increase Avectra’s market leadership as well as allowing Avectra customers to maximize their fundraising and donor management efforts to better serve their causes. Love was co-founder and CEO of eTapestry online fundraising software which sold to Blackbaud in 2007. Prior to eTapestry, Jay served as president and CEO of Master Software Corporation (MSC), a provider of Fund-Master database products for the nonprofit sector.

“We are pleased to attend the annual Bridge Conference with some of the leading marketing and not-for-profit organizations in the country,” said Avectra Chairman and CEO Richard Davis. “We believe Avectra’s web-based Social Constituent Relationship Management solutions can help these organizations achieve, and exceed, their fundraising goals and provide new ways to personally connect with donors to forge strong, long-lasting relationships.”

About The Bridge to Integrated Marketing & Fundraising Conference

Inaugurated in July 2006, the Bridge to Integrated Marketing and Fundraising Conference combines the resources of the two host organizations: the Association of Fundraising Professionals, Washington DC Metro Area Chapter and the Direct Marketing Association of Washington. The Association of Fundraising Professionals, Washington DC Metro Area Chapter (AFP DC) is one of the largest and most active AFP chapters in the nation. Its nearly 1,000 members represent local, regional, and national organizations of all sizes throughout the District of Columbia, Northern Virginia and suburban Maryland. With nearly 1,100 members, the Direct Marketing Association of Washington (DMAW) is one of the largest and most active professional associations in the direct marketing industry. DMAW membership covers the entire Mid-Atlantic region, which is home to hundreds of direct marketing companies of all sizes, and where many of the nation’s largest commercial, nonprofit, and association direct response organizations are based.

Held in the city that boasts the largest number of nonprofit organizations and marketing industry leaders in North America, the Bridge Conference typically draws 1,400– 1,700 attendees.

To learn more about the Bridge Conference, click here.

About Avectra
For the last 17 years, Avectra has translated our customers' needs into a market-leading Constituent Relationship Management system (CRM) – whether our customers serve constituents by the hundreds or hundreds of thousands. Avectra Social CRM is uniquely positioned to usher in a new era of constituent success with its ability to provide world-class constituent management, built-in social networking and private online community, social media management and a powerful analytics suite, including Avectra's proprietary A-Score™ and more. Avectra is headquartered in McLean, Virginia, with regional offices in Chicago and Orlando.

For more information on Avectra’s fundraising and donor management solutions, please visit http://success.avectra.com/fundraisingpressrelease.html, or call 800.858.8272.

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Patrick Dorsey
Avectra Inc.
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Matt McCarthy
PAN Communications
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