The Importance of Life Insurance - Alliance Group and Life Insurance Awareness Month 2012

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WHY NOW IS THE BEST TIME TO BUY LIFE INSURANCE Alliance Group Recommends Putting a Financial Safety Net in Place

Life Insurance for LIFE!

Life Insurance for LIFE!

Living Benefits are the cornerstone of the edge that the Alliance Group provides for its clients.

The sluggish economy continues to put financial strain on many of us. So it just makes sense to examine our budgets and look for ways to trim the fat from our monthly expenses and put more into savings, if possible.

“That’s a great way to help stabilize your finances, but it’s also important that you have a financial safety net in place in case something were to happen to you,” says Lee Duncan, Vice President of Sales & National Training Director with Alliance Group in Lawrenceville, GA. “Life insurance is one of the few guarantees your family can rely on to maintain their quality of life if you were no longer there to provide for them.” (Check out these AMAZING testimonial Videos)
There are 95 million adult Americans without life insurance, according to LIMRA, an insurance industry research group. “The fact is the vast majority of Americans need life insurance and, sadly, most people either have none or not enough,” says Duncan. “If someone depends on you financially, you need life insurance. It’s that simple.”
September is Life Insurance Awareness Month, making it the perfect time to take stock of life insurance needs. Lee Duncan offers three additional reasons why now is the best time to look into getting life insurance.

You’ll never be younger than you are now. While that may sound obvious, youth is key when it comes to life insurance. It makes good financial sense to get coverage when someone is young and healthy, as premiums are based on age and health. For most policies, premiums will be locked in at that rate over the life of the policy, and can’t be raised due to a change in health status.

It’s affordable, with rates near historic lows. People overestimate the cost of life insurance by nearly three times, according to a recent study conducted by LIMRA and the LIFE Foundation, a nonprofit insurance education organization. In fact, life insurance rates remain near historic lows; the cost of basic term life insurance has fallen by nearly 50 percent over the past decade. With the addition of Living Benefits – Benefits You Don’t Have to DIE to USE – a life insurance policy like those offered through Alliance can be the difference between financial life and death.

“Life happens” says Duncan. “One day life is going along smoothly, and the next, you’re thrown a curve ball. No one knows what the future holds. None of us expect to die prematurely or suffer a critical or chronic illness, but the truth is roughly 600,000 people die each year in the prime of their lives – and more than half of us will be diagnosed with a chronic or critical disease at some point in our lifetime. That’s why today is always the best day to take care of your life insurance needs.”

“Life Insurance Awareness Month is the ideal time for a life insurance review,” says Duncan. “I urge everyone to take a few minutes out of their busy schedules this month to make sure they have adequate life insurance protection – ideally, with Living Benefits.”

According to Duncan, consumers can get a general sense of their life insurance needs by going to his site, and visiting the Insurance 101 page – complete with a handy tool and calculator. The next step, suggests Duncan, should be to contact a local insurance professional, who can conduct a more comprehensive needs analysis and help to find the right products to fit specific needs and budgets. Alliance Group offers a variety of solutions and has agents throughout the country. Simply request information at Alliance online.

About Alliance Group
Living Benefits are the cornerstone of the edge that the Alliance Group provides for its clients.
Most people purchase life insurance to provide a legacy of financial security at the time of their death. But doesn’t it make sense for the benefits to extend and be available for the difficult financial times they have to face if a chronic, critical or terminal illness precedes death? The industry calls the benefit an “Accelerated Death Benefit Rider.” We refer to it as Living Benefits.

With over 4,000 independent representatives, Alliance has amassed in excess of 75,000 clients resulting in approximately $12 Billion of in-force life insurance.

About Life Insurance Awareness Month
Held each September, Life Insurance Awareness Month is an industry-wide effort that is coordinated by the nonprofit LIFE Foundation. The campaign was created in response to growing concern about the large number of Americans who lack adequate life insurance protection. Roughly 95 million adult Americans have no life insurance, and most with coverage have less than most insurance experts recommend. For more information on life insurance, visit LIFE’s website at


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Peter Goldfine
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