Demandbase Named CRM Idol 2012 Contestant

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Selected from notable CRM providers and complementary CRM solutions on the market, Demandbase will be judged with more than 40 contestants in the Americas this year.

Demandbase, the real-time personalization and targeting platform for B2B, today announced it has been qualified and selected as a CRM Idol 2012 contestant. The prestigious award program, now in its second year, is led by author and analyst Paul Greenberg, alongside an esteemed voting panel of CRM influencers, including Brent Leary, Esteban Kolsky, Denis Pombriant, Jesus Hoyos, Laurence Buchanan, Mark Tamis and Silvana Buljan.

“There are so many brilliant CRM solutions changing the way that companies do business today, and this is made even more evident by the impressive list of companies we’re lined up against in this year’s CRM Idol program,” said Greg Ott, CMO of Demandbase. “The award provides a venue to showcase the strengths of the leading CRM solutions, and it’s an honor for Demandbase to be recognized for the broad impact our Real-Time Identification Service has made on clients’ marketing and sales results.”

Selected from notable CRM providers and complementary CRM solutions on the market, Demandbase will be judged with more than 40 contestants in the Americas this year, including companies LoopFuse, Crowdtap, Social Dynamx, ShopIgniter, Apptivo, and VirtuOz.

Demandbase’s Real-Time Identification Service plugs in to customer’s existing marketing and sales technologies, such as Content Management Systems, Web Analytics, Marketing Automation and CRM Systems, unlocking targetable and trackable attributes about their web visitors in real-time, including company name, industry, revenue, location, DUNS numbers, customer status, and more. Current customers such as Adobe, ArcSight, Dell, and more, are seeing dramatically improved engagement and conversion rates by personalizing web experiences, shortening lead forms, and tracking metrics like interest and effectiveness that are shared across marketing and sales. The company recently announced it has opened its API to the developer community, allowing others to create new applications that leverage the capabilities of the Real-Time Identification service.

About Demandbase
Demandbase is the first real-time targeting and personalization platform for B2B, transforming the effectiveness of marketing programs and marketing’s ability to impact revenue. While personalization tools have long existed for B2C, until now, none were geared specifically to enable B2B marketers to make online interactions more effective, delivering the right message at the right time. Without the use of cookies, Demandbase’s Real-time Identification service bridges the gap between known and anonymous web visitors by identifying and segmenting the companies visiting a website, and providing detailed, targetable business attributes in real-time. Demandbase integrates with other sales and marketing technologies to deliver unique intelligence about web visitors, and better attract, convert and retain the right customers. Enterprise leaders and high-growth companies alike use Demandbase to drive better marketing performance. For more information, visit

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Jennifer Conway
Dotted Line Communications for The Search Agency
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