Over the last 25 years the sheer scope of available data has transformed not only the manner in which data is used, but also the methods by which the message can be delivered.
Springfield, VA (PRWEB) August 13, 2012
Telematch, Inc. announced today that Damon Horst has been promoted to chief technology officer for business units Relevate and Farm Market iD®. Horst has been with Relevate and Farm Market iD for over 10 years, where he has led development teams that create highly accurate and responsive marketing data products such as Auto ID, New Movers ID and Farm Market iD. During his tenure he has also managed the development of online data delivery systems, SmartSELECT, FarmPhocus, New Movers Express and FMiD Express.
In his new role, Horst will be responsible for the operation of the company’s secure data centers, new technology, network security and real-time delivery systems. Additionally, he will manage strategic plans for the future development of all data products for both Relevate and Farm Market iD, and establish a long-term vision for the development of marketing technology solutions for clients.
“Damon has the unique combination of cutting edge IT skills and knowledge with the business vision to create product and service solutions to help clients,” said Steven Rao, chief executive officer.
“Successful marketing has always relied on solid data, but over the last 25 years the sheer scope of available data has transformed not only the manner in which data is used, but also the methods by which the message can be delivered,” said Horst. “The challenge is to make sure that the end goals of the message, the channel and the data are all aligned and to differentiate between the signal and noise.”
Horst is a graduate of the University of Illinois, Urbana-Champaign, and previously held IT positions at Pitney Bowes Management Services, Bellcore, and Telcordia.
Relevate, with its headquarters in Springfield, Virginia is a leading information services provider offering a comprehensive range of marketing intelligence and digitally driven marketing solutions, utilizing high-quality data sources. For more information, call (800) 523-7346, or visit http://www.relevategroup.com.
About Farm Market iD®
Since 1973, Farm Market iD, located in Westmont, Illinois, has provided comprehensive production data to the agricultural industry. Unparalleled in its depth and robustness, the Farm Market iD database is used by virtually every major company in agriculture. In addition to its content accuracy and depth, Farm Market iD maintains its market-leading position through development of innovative and custom user applications. For more information, call (800) 313-4778 or visit http://www.farmmarketid.com.