the new functionality enables users to see where their mail is going to be delivered and create customized marketing boundaries
(PRWEB) August 14, 2012
Direct mail marketing firm, BB Direct, recently released a new feature to its online count and order system, BBDirectLeads.com; mapping technology. This cutting edge feature allows direct mail clients to narrow down specific direct mail marketing databases including consumer, business, real estate, and specialty files, by customized geographic markets.
Prior to the release of the mapping technology, BB Direct’s databases were filterable by standard geographical selections such as state, metro, county, zip code, and carrier route. With the new mapping technology, businesses can narrow there mailing lists by a variety of visual mapping aids including radius, drive time, hand-drawn polygon, and a number of postal geographic boundaries. In instances, where a business needs to omit a specific geographical area, BB Direct’s mapping technology also allows for this type of filtering option. In addition, the mapping features Google technology, making the look and feel of the maps familiar to many.
BB Direct CEO, Brian Berg, feels that the new mapping technology will allow businesses to customize their direct mail advertising efforts. Berg states, “the new functionality enables users to see where their mail is going to be delivered and create customized marketing boundaries.”
About BB Direct
BB Direct is a leading source of quality mailing lists, data enhancement, and data hygiene. Headquartered in Cape Coral, Florida, BB Direct works with the list broker industry and other value added resellers in the direct marketing arena. For more information on BB Direct’s line of direct marketing services contact a representative at (866) 501-6273 or visit them at http://www.bbdirect.com.