Mobile Marketing Strategies Summit Announces ESPN, Nielsen and SessionM Keynote Speakers

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The Mobile Marketing Strategies Summit (MMSS) is excited to present keynote speakers Michael Bayle from ESPN Mobile, David Gill from Nielsen and Lars Albright from SessionM. MMSS is a three day comprehensive mobile marketing event that helps organizations build a successful and practical mobile strategy and stay competitive in an ever-evolving industry.

Mobile Marketing Strategies Summit, September 19-20, 2012, Boston, MA

Don't miss the last early bird registration deadline. Register by Friday, August 17th and save $200!

The Global Strategic Management Institute (GSMI) is excited to announce that the Mobile Marketing Strategies Summit (MMSS), now in its 4th installment, will be coming to the Hilton Boston Back Bay, Sept 19-20 in Boston, MA. The event features dedicated B2C and B2B tracks, as well as four pre-summit workshops.

MMSS Boston presents three new keynote speakers!

Michael Bayle, Senior Vice President of Digital Video & Mobile Products at ESPN Mobile, is responsible for developing and managing all aspects of ESPN’s mobile strategy and execution. Michael, the MMSS opening keynote speaker, will be giving insight into “A Mobile Day in the Life of a Sports Fan”.

Lars Albright, Co-Founder and CEO of SessionM, is an entrepreneur with extensive experience in the mobile and digital media industries, coming from Apple, Inc., where he was a member of the executive team of iAd. Lars will be presenting on “How to Win in Mobile: Thinking Users Not Downloads”. Lars will explore the primary elements required to produce engaged and loyal app users, the importance of fresh content and game dynamics, cultivating engaged app users to reach marketing goals, and more. Check out full session details here.

David Gill, Vice President of Emerging Media at Nielsen, works with mobile, social and local media. David, the event’s closing keynote speaker, will be presenting on “Understanding the Mobile Consumer in the Context of Traditional Media” - including topics such as what consumers do with their tablets and smartphones at home, which apps and websites are driving changes in interaction with print, radio and television, and much more. Check out full session details here.

Other speakers and presentations include:

  • Mobile Analytics: Why Measurement is Mission Critical for the Successful Mobile Marketer with Mike Ricci from Webtrends
  • Mobile Marketing ROI: Converting Mobile Interactions to Transactions with Jason Fulmines from Travelocity
  • Keeping it Relevant: Staying in Touch with Your Mobile vs. Desktop Users with Sharon Knitter from
  • Case Study: Transforming Air Travel Through the Mobile Channel with Jonathan Stephen from JetBlue Airways

and much more.

Make sure to secure your seat to one of the most comprehensive mobile marketing events of 2012! The last early bird registration discount for MMSS, offering a special $200 savings for early registrations, expires Friday, August 17th, 2012.

About Global Strategic Management Institute:

GSMI is a leader in the industry of executive education, creating conferences, summits, workshops and training sessions that combine rich learning environments with the opportunity to network with today’s most relevant thought- leaders, speakers and practitioners. GSMI’s annual events have reached 70% of the Fortune 500 companies, in over 30 countries, and cover topics that today’s leaders find most challenging and inspiring. More information about Global Strategic Management Institute and the Mobile Marketing Strategies Summit, Boston can be found at:

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