John Borthwick and Danny Sullivan to Keynote SMX East, October 2-4 in NYC – Early Bird Rates Expire August 31

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John Borthwick, Founder and CEO of Betaworks, and Danny Sullivan, Editor in Chief of internet marketing blogs Search Engine Land and Marketing Land, will keynote Search Marketing Expo – SMX East; three day conference also includes 50+ sessions on search engine optimization (SEO), paid search advertising, social media marketing and related topics.

Search Marketing Expo - SMX East 2012: October 2-4, New York City

Search Marketing Expo - SMX East 2012: October 2-4, New York City

John Borthwick and Danny Sullivan will be the keynote speakers at Search Marketing Expo - SMX East October 2-4.

Technology development firm Betaworks has been instrumental in the growth of many indispensable social media products, including Summize (now Twitter search), TweetDeck,, SocialFlow, Chartbeat and now Digg. In his morning keynote conversation on October 3, Betaworks Founder and CEO John Borthwick will discuss investment decisions in the rapidly evolving world of social media, and his perspective on where the industry is headed.

Danny Sullivan, Editor in Chief of Search Engine Land, will moderate an Evening Forum on October 2. The audience defines the content for this “un-keynote”. Attendees share their thoughts, ideas, challenges and knowledge of search marketing.

SMX East offers over fifty sessions for internet marketers of all skill levels. The full agenda is available at

The Early Bird rate of $1545 for an All Access pass includes sessions, networking activities and conveniences like WiFi in session rooms and hot lunches. Register online at or by calling (877) 242-5242. Rates increase August 31.

Group packages offering discounts of up to 20% are also available. Details are here:

About Search Marketing Expo – SMX East and Third Door Media

SMX East features sessions for those seeking advanced tactics or just starting out in search marketing, work on an in-house SEM team, hail from an agency, or own a business.

Attend SMX East for:

  •     Exceptional content so compelling, you’ll want to implement what you’ve learned before leaving the conference. Super-charged sessions on PPC, SEO, social media marketing, local and mobile search will help you succeed today, tomorrow and in the future.
  •     Invaluable connections made possible by the ultimate mix of structured networking opportunities and social events. Meet new contacts and reconnect with colleagues. SMX makes it easy to interact and exchange ideas with other industry thought leaders.
  •     Essential conveniences to help you juggle your every-day responsibilities while maximizing your conference time: always-available and free Wi-Fi; hot lunches, snacks and beverages all day; access to all presentations and tools to pre-plan your custom itinerary. SMX has got you covered.

Third Door Media’s mission is to empower internet and search marketing professionals by providing trusted content and community services they need to be successful.

The company produces the global Search Marketing Expo conference series. SMX conferences include: SMX West (San Jose, CA), SMX East (New York City), SMX Advanced, SMX London, SMX Israel, SMX Munich, SMX Toronto, SMX Sydney, SMX Melbourne, SMX Paris, SMX Stockholm and SMX Social Media Marketing (Las Vegas, NV).

Third Door Media publishes Search Engine Land and Marketing Land, which provide news, analysis and tutorials to help internet marketers do their jobs more effectively. The company also provides a full range of innovative marketing services including lead generation, content creation and licensing via its Digital Marketing Depot brand.

Third Door Media was recognized in 2011 by Inc. Magazine as one of the fastest growing 5000 private companies in America.

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Claire Schoen
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