Sweet Sally's Mail Order Bakery Run By Ex-Wall Street Executive Is Awarded A Prestigious Article In "Diverse Appeal" FedEx Magazine

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Sweet Sally's Mail Order Bakery Is Awarded A Prestigious Article "Ex-Wall Streeter Fulfills Entrepreneurial Dream" In Diverse Appeal FedEx Magazine

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Sweet Sally's mail order bakery has just been featured in the Summer 2012 "Diverse Appeal" FedEx magazine, a magazine that celebrates the business benefits of diversity and inclusion at FedEx.

The article titled "Ex-Wall Streeter Fulfills Entrepreneurial Dream" delves into the life of Sally Saltzbart Minier an Ex-mortgage finance analyst and ex-corporate dining service operations manager for Viacom and Lehman brothers. Sally, is the founder and owner of Sweet Sally's Bakeshop, a New Jersey-based kosher bakery that ships mail order desserts, mail order cookies, cakes and other treats across the U.S. via FedEx.

"In a bow to the internet age, the shop does not have a retail storefront. Instead, its goods can only be purchased wholesale or online. In another modern twist, Sally largely depends on the power of social media, search engine optimization and other new-school marketing tactics to spread the word about Sweet Sally's.

Sally Saltzbart Minier
Sweet Sally's Bakeshop
150-D Florence Avenue
Hawthorne, NJ 07506

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