Scandanavian Distributors Take Bold Step For Mobility: Enterprise iPad Solution For Sales Force Automation From Ai2 Will Change The Way Food Is Distributed In Norway

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Integrated enterprise iOS solution from Ai2 Software will offer competitive advantage to grocer Spesialgrossisten of Norway

Software developer Ai2 today announced that Spesialgrossisten, one of Norway’s largest wholesale grocery distributors, will deploy ProSel, Ai2’s sales automation solution running native on the iPad. Spesialgrossisten evaluated dozens of iPad-based solutions for sales orders and other consulting functions and selected ProSel for its feature set, its ability to integrate with Microsoft Navision and its industry-specific functionality.

“We are thrilled to have this opportunity and we look forward to delivering the industry’s best solution,” said Douglas Katich, CEO for Ai2. “The appeal of the iPad in business applications is truly a worldwide phenomenon and we are excited to have another chance to expand ProSel’s international presence.” Ai2 designed ProSel with input from food wholesalers to handle orders, returns, enterprise content management, pricing, and scores of other functions required by food and grocery distribution professionals. The attention Ai2 paid to industry-specific requirements cemented Spesialgrossisten’s choice. iPad’s market share is significant enough in Norway that Spesialgrossisten mainly evaluated iOS apps when making this decision.

ProSel, a worldwide top-100 business app, is Ai2's latest addition to its software suite for distributors. The native app gives wholesale distribution sales reps offline access to their complete product e-catalog, product images, a very fast search function, content management, document syncing and much more. The solution works without the need for a persistent connection and integrates seamlessly to any host ERP system. Clients who select ProSel have the option to add enterprise content management and document sharing through Ai2’s “Pigeonholes” app, also exclusively for iPad.

ProSel handles custom pricing at the item level, rebate compliance tracking, bar code scanning, customer purchase history and dozens of other requirements for distributors in a variety of industries. ProSel debuted in March 2011 and more than forty distributors -- including some of the largest distributors in the U.S. -- have already licensed ProSel to replace their legacy field ordering systems.

Ai2 was founded in 1986 and is headquartered in downtown Chicago. Their applications are used by more than 75,000 users each day to capture upwards of $75 billion in annual sales. Ai2 improves the sales process for some of the world’s largest distributors in foodservice, convenience store, grocery, beverage, hardware, medical, beauty products, jewelry and more. For more information about Ai2, visit

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Max Stewart
Ai2 Software
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