Fit or Flop Web Series Premieres: The Search for America’s Best Fitness Star

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APOGEE launches the online reality series and interactive website, Fit or Flop. The series features personal trainers and fitness instructors in competition to become America’s Best Fitness Star.

Fit or Flop

Fit or Flop

The Fit or Flop website is great way to find undiscovered, extremely passionate, high energy fitness stars

APOGEE Media is excited to announce the launch of the Fit or Flop web series. The innovative series challenges personal trainers and fitness instructors to demonstrate why they are worthy of the crown of America’s Best Fitness Star. The official website,, hosts weekly episodes, contestant auditions and fan voting. The Fit or Flop web series debuted on Wednesday, August 8th, 2012 on

The online reality series features a host of fitness expert judges including Dr. Emily Splichal who has appeared on Oprah Winfrey, The Today Show and more, Dr. Howard Sichel, co-founder of Power Pilates and Dr. Tom Kersting, author of the popular book, Losing Weight When Diets Fail. The series also highlights scores of popular fitness trainer contestants, including Anthony Monetti from MTV’s True Life, international fitness star, Mario Green, demonstrating his Kangoo workout as seen on NBC and CNN, and Lacey Stone from MTV’s Made. Fans and website visitors are also provided streaming clips of each contestant’s full interview and audition, and are given the option to vote fit or flop.

Host, Danielle Wechsler, describes the show as, “a great way to find those undiscovered extremely passionate, high energy fitness stars looking to be the next Jillian Michaels or Richard Simmons.”

APOGEE Media, a leading digital agency that provides a range of online business support solutions for hundreds of fitness brands, personal trainers and health clubs, has taken on the challenge to get America healthy again. The campaign aims to find the next fitness star with the right charisma, energy and fitness program that can motivate people to get off the couch and start living a healthier and productive lifestyle.

At fans can cast their votes for fitness contestants who traveled to New York City from all 50 states. The winning contestant receives $150,000 of video and promotional services from APOGEE Media, and will become a featured fitness brand.

Apogee Media is the leading digital agency servicing the health, wellness and fitness industries. Innovating the industry as a whole, APOGEE Media is committed to delivering innovative solutions for healthy living. APOGEE provides web, media, education, and business services to a diverse group of healthcare, fitness and wellness partners (our "network"). Through an integrated portfolio of products and services, APOGEE empowers the network to live vibrant, healthy lives. For more information visit


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