How Integrated Marketing Management (IMM) Drives Customer Loyalty

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Upcoming Loyalty 360 webinar presented by SAS will explain how leading marketing organizations are embracing running their operations as a business rooted in customer insights, leveraging a mature integrated marketing management process.

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Loyalty marketers are being faced with the realization that 'knowing your customer', while sounding great, isn't really a sustainable strategy for driving profits for the complex companies they work for," John Bastone, SAS

Simpler times where some of the biggest challenges in Loyalty Marketing consisted of worrying about clean name and address data or issuance of timely points balances are over. Marketing accountability is stressing organizations to have an unprecedented amount of rigor and accuracy in forecasting their impact on sales. Big Data is overwhelming marketing with billions of records of what was purchased and who is tweeting. Customer relationship management is being turned into customer managed relationships, with marketers caught in the middle as customers demand more relevant, timely communications while not violating privacy concerns. And all of these challenges must be met, while somehow enhancing an abstract customer experience that is now also the domain of marketing.

“Loyalty marketers are being faced with the realization that ‘knowing your customer’, while sounding great, isn’t really a sustainable strategy for driving profits for the complex companies they work for,” said John Bastone, SAS Global Product Marketing Manager. “The companies that matter in driving loyalty, have cracked the nut on process, driving superior experience across all customer touch points.”

On August 16th at 1 PM Eastern, Loyalty 360, the Loyalty Marketer’s Association, will host a discussion on how to implement and leverage best practices in Integrated Marketing Management. The webinar, “How Integrated Marketing Management (IMM) Drives Customer Loyalty,” presented John Bastone, Global Product Marketing Manager at SAS, and Eric Williams, former Chief Technology Officer at Catalina Marketing will explain how leading marketing organizations are embracing running their operations as a business rooted in customer insights, leveraging a mature integrated marketing management process.

Topics will include:

  •     Insight driven planning
  •     Excellence in data and analytics
  •     Marketing automation
  •     Delivery of superior customer experience

Please join Loyalty 360 and SAS on August 16th 2012 at 1:00PM Eastern for this insightful webinar. For more information and to register, please visit:
http://loyalty360.org/conferences/event/how-integrated-marketing-management-imm-drives-customer-loyalty

About SAS
SAS is the leader in business analytics software and services, and the largest independent vendor in the business intelligence market. Through innovative solutions delivered within an integrated framework, SAS helps customers at more than 50,000 sites improve performance and deliver value by making better decisions faster. Since 1976 SAS has been giving customers around the world THE POWER TO KNOW®.

About Loyalty360
Loyalty 360 is an unbiased, market driven, voice of the customer focused clearinghouse and think-tank that is committed to bringing loyalty to the forefront as a critical marketing strategy. A trusted source for cutting-edge research, best practices, and networking opportunities, Loyalty 360 gives members the expert insights and guidance they need to better understand loyalty and develop programs that effectively engage their customers and employees and build stronger relationships with them.

Contact:
Lindsay Wagner
Loyalty 360
lindsaywagner(at)loyalty360(dot)org

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Lindsay Wagner
Loyalty 360
513-800-0360 113
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