Female Olympic Athletes and Pantene Beauty Ambassadors are Winning Gold With Olympic Games Strength and Beauty

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Pantene Celebrates the Success of It's Eleven Athlete Beauty Ambassadors That Embody the Motto “Healthy Is The New Beautiful.” During the London 2012 Olympic Games and Heading Into the Sochi 2014 Olympic Winter Games, These Extraordinary Female Athletes Will Encourage Fans to Lead More Active and Healthy Lifestyles.

Pantene "Healthy is the New Beautiful" Campaign

“Being a role model for young women is one of my greatest passions, and as a part of Pantene's beauty campaign I am able to share the message that healthy is the new beautiful. I want to serve as inspiration for future generations of female athletes.

WHAT: This year, there are more female athletes than ever competing in the Olympic Games and they’re ready to change history. Redefining what makes a female worth remembering, some of these powerful women have partnered with Pantene, the world’s leading hair care brand, to spread the message that beauty is won through the same qualities that have brought them to the London 2012 Olympic Games – strength and health.

WHERE: For downloadable behind-the-scenes video, beauty shots and other images for media purposes, please visit: http://www.magicbulletmedia.com/MNR/pantenebeautyambassadors.

MORE: The eleven athlete ambassadors for the “Healthy is the New Beautiful” campaign include 12-time USA medalist and swimmer Natalie Coughlin, Argentine tennis star Gisela Dulko, Russian rhythmic gymnast and gold medal Olympian Evgeniya Kanaeva, Chinese 3-time Olympic gold medalist and diver Wu Minxia, Mexico's two-time Olympic medalist and diver Paola Espinosa, and 9-time world champion and "Cycling's Golden Girl," Victoria Pendleton from Great Britain.

With the London 2012 Olympic Games being considered the first “social games,” the athletes have been able to connect with millions of fans online to inspire them. Following the completion of the Olympic Games on August 12th, 2012, fans will still have an opportunity to be encouraged by these amazing athletes to lead more active and healthy lifestyles.

Natalie Coughlin picked up her twelfth Olympic medal this year as part of the U.S. team. She commented, “Being a role model for young women is one of my greatest passions, and as a part of Pantene's beauty campaign I am able to share the message that healthy is the new beautiful. I want to serve as inspiration for future generations of female athletes."

Already a nine time World Champion, British track beauty Victoria Pendleton, who picked up her first gold medal in Beijing in 2008, is ready to make a more lasting impression on her fans. She also stated, “As this is my last Olympic Games, I am so proud to have been a part of this landmark year for female athletes."

Looking forward to the Sochi 2014 Olympic Winter Games, the brand will continue its support of athletes and the mothers that raised them. To get more information regarding the brand’s activities, visit http://www.pantene.com.

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Elana Gichon
Magic Bullet Media
212-722-3195
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