In This Game From Rockcityclub.com, "Virtual" Will Meet Reality

Online Gamers and Music Fans From Around the World Compete to Discover Real-World Aspiring Musicians and Change Their Lives

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Las Vegas, NV (PRWEB) August 09, 2012

Ever imagine what would happen if the game you play online had real-life rewards and consequences? What if, for instance, planting digital farms actually fed the hungry and fought starvation? What if building digital cities actually created new jobs and reduced unemployment? Or, if military action games actually saved lives?

That’s the idea behind a new game coming free of charge to gamers and music enthusiasts this fall from Rockcityclub.com. This yet-to-be-named game will merge the virtual world of social media gaming with the very real-world experience of artists and bands that are looking for their big break in the music business.

“We call it the ‘ViReal’ experience, because this game will be the world’s first in history – across all gaming categories-- to combine the far-reaching, viral benefits of social media with something that can make a real impact in the lives of people, in this case aspiring musicians,” said Jack Wishna, noted entrepreneur and CEO of Rockrena, the parent company of Rockcityclub.com.

“This game, which is still in development, is shaping up to be great fun and hard to resist playing,” Wishna said. “It should also be a serious breakthrough for gamers and passionate music fans who want to make a real difference in the future success of the bands and artists they follow and love.”

The interactive game (to be named by web site fans as part of a global competition) will allow gamers and music fans to score points and in so doing, directly benefit the careers and lives of musicians around the world. Fans who play the app on Facebook and other platforms will win rewards or “badges” as they reach new levels in the game, as well as VIP status within the music community, which offer many real-world perks and rewards.

Also, the more gamers score, the closer they will push the musicians they sponsor towards gaining a online audience and a real-world entry into working with the very real “Producer’s Circle” at Rockcityclub.com, which is a collection of some of the world’s most accomplished music producers.

Headed by Ron Dante, the producers within the Producer’s Circle have earned a collective 120 Grammy Awards, have over 210 Top 40 songs, and 60 #1 songs, and produce for artists and bands such as Aerosmith, Kelly Clarkson, Billy Joel, Elton John, Madonna, Usher, Kanye West and many more.

Bands and artists who rack up major points-- due to their legions of fans and gamers who play the game online-- will win auditions with Producer’s Circle members. That’s no small feat, as these are the same producers who have ears and eyes for discovering the next Adele, Justin Bieber or Lady Gaga.

“Seriously, I can’t wait to audition the artists and bands who reach the Producer’s Circle level of the game,” Dante said. “Back in the day, undiscovered talent only came to my attention because of a reference from a friend or a chance knock at my door. It’s amazing to think that, thanks to the wonder of modern-day technology, an online game and the worldwide support of gamers and music fans may be just the ticket for musicians to find fame and fortune.”
Stacy Haitsuka, Chief Technology Officer for Rockrena and the game’s co-developer, agrees that ultimately, gamers and music fans will drive this game’s success.

“Thanks to the technology of this game, the influence of advancing the careers of musicians won’t rest solely with one-in-a-million, cattle-call try outs in front of judges on TV shows,” Haitsuka said. “That power now will largely be where it should be, with their devoted fans. The more that gamers and music fans play our game, the better the chances of the artists they sponsor to be the winners… to get discovered and break through in the music business.”

When it launches this will be the only game on the planet that will help gamers and music fans give perhaps the greatest gift of all to the bands and artists they passionately follow. That gift will be the opportunity to work one-on-one with the world’s most illustrious music producers plus a once-in-a-lifetime chance at a record deal. For most musicians, scoring that big break is the hardest part of succeeding in the business. this game promises to make the journey a whole lot easier.

The “ViReal” game is the latest innovation from Rockcityclub.com, a start-up venture that is transforming the landscape of the independent music community. What will be the name of the game? Rockcityclub.com is counting on fans and gamers to enter a competition and submit names. The winner will earn the band or artist they love a free audition with world-famous members of the Producer’s Circle.

Through its first-of-a-kind “Social Music Network ™,” Rockcityclub.com is consolidating services such as artist development, promotion and distribution into a one-stop shop integrated with Facebook, Twitter and other social media. The website provides music fans with an easy way to discover and engage new artists and bands around the world.

For more information about the game, and the ViReal experience, go to http://www.virealworld.com

About Rockrena, Inc.
Rockrena is a global entertainment company owning the web based rockcityclub.com. Rockrena and the rockcityclub.com website is the brainchild of serial entrepreneur Jack Wishna who set the record for the largest entertainment performance contract in history by creating Wayne Newton’s contract with The Stardust Resort & Casino at $250 Million, brought Michael Jackson back to the U.S. in 2006 from exile, worked on the careers of Britney Spears and Madonna, and was instrumental in launching the Trump International Hotel & Towers with Donald Trump. The established team of industry veterans behind Rockrena and rockcityclub.com also include: Co-Founder Ofek Hayon; Nyhl Henson, Founder, CMT, Nickelodeon, MTV; Stacy Haitsuka, Founder of NetZero; software pioneer Chris Murray; Michael Dann, previously the Head of Programming at CBS Television, and Don Kirshner the legendary and iconic music promoter who passed away earlier this year.

For additional information on Rockrena, please visit http://www.rockrena.com

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Media contact:

Dan Wilinsky, Rockrena, Inc.
Tel. 858-210-5469
E-mail dwilinsky(at)rockrena(dot)com
Press: blog.rockcityclub.com


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  • Dan Wilinsky
    Rock City Club
    (702) 529-0158
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