As consumers are learning more about the positive effects of grounding, we wanted to provide a way for them to stay grounded as temperatures drop and our barriers to grounding increase.
New York, NY (PRWEB) August 10, 2012
There is plentiful research supporting the fact that walking barefoot on the ground – being grounded – enables our bodies to efficiently absorb the earth’s abundant energy in the form of electrons. Simply put, being grounded is good for our bodies and makes us feel great. Pluggz were created to facilitate this connection when we can’t be barefoot. Pluggz footwear features proprietary grounding technology in the form of a carbon and rubber plug embedded into the sole of the shoe that enables the wearer to be grounded when they make direct contact with the Earth. For Autumn/Winter 2012, pluggz introduces ballet flats and Mary Jane shoes for women who want to be grounded all year long.
This new collection features supple, full grain leather and perforated suede, with patent and matte leather toecaps. Structurally designed by an experienced technical shoe designer, pluggz flats feature contoured arches for extra support, a padded heel for extra comfort, slip-resistant rubber soles, and a moisture wicking, anti-microbial lining. The exclusive flattering heel design supports and stabilizes the foot, and the bio-mechanically designed heel cutout has a trampoline effect - providing cushioning during heel strike. Pluggz flats will retail for $129 and are available in whole and half sizes, 6-10 1/2. This new collection will be featured in the country’s leading independent shoe merchants, both online and brick-and-mortar.
“As consumers are learning more about the positive effects of grounding, we wanted to provide a way for them to stay grounded as temperatures drop and our barriers to grounding increase,” explains Sharon Whiteley, founder and CEO of LiSTEN Brands, maker of pluggz, “Women today also want style, comfort in addition to substance in everything they buy. Our shoes have all three, most importantly, they’re good for you.”
Pluggz soft-launched for Summer 2012 with a capsule collection of high quality blown rubber flip-flop sandal for men and women featuring a sleek, comfortable design with arch support. The first full sandal collection will debut for Summer 2013.
About Pluggz and Grounding:
Science has shown that we have too many free radicals floating around our bodies that can lead to discomfort, pain, inflammation, listlessness and all sorts of havoc. Electrons help neutralize free radicals. The proprietary grounding technology in every pair of pluggz is a custom carbon and rubber plug in the sole that acts as a conduit for electrons to flow into our bodies from the earth’s surface and help neutralize free radicals. “As technology and style have evolved throughout the centuries the mostly synthetic materials that are used in today’s footwear create barriers and insulate us from the flow of this natural energy between the earth and our bodies” explains Sharon Whiteley, “but not pluggz.”
To find out more about Sharon Whiteley, pluggz, and LiSTEN Brands, and to read the extensive F.A.Q. section, visit pluggz.com. Follow us on Twitter (@pluggz) and Facebook (PluggzFootwear) to join the conversation.