Huron Capital Announces Creation of LeadingResponse, with RME to be First Subsidiary Company.

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Huron Capital Partners LLC announced today the formation of LeadingResponse, LLC., a unique marketing services holding company. Huron’s portfolio company RME (Response. Marketing. Excellence.) will serve as the first operating company under LeadingResponse.

LeadingResponse logo

LeadingResponse is Leading Results

We want to be clear that we aren't just another marketing services holding company.

Huron Capital Partners LLC announced today the formation of LeadingResponse, LLC., a unique marketing services holding company. Huron’s portfolio company RME (Response. Marketing. Excellence.) will serve as the first operating company under LeadingResponse.

According to Jim Lyons, CEO of LeadingResponse, “The new holding company was conceived to address a need in the marketplace for a thought-leading service provider focused squarely on customer acquisition and lead generation. This opportunity exists partly because today’s market has over-indexed toward relationship marketing and loyalty programs.” RME is the first of several subsidiary companies that will make LeadingResponse the most unique marketing services company in the customer acquisition/lead generation market.

Establishing RME under LeadingResponse reflects the next phase of RME’s evolution as the leader in lead generation for the Financial Services market and aligns it with LeadingResponse’s strategic vision. Lyons added, “This best positions RME for growth. In fact, RME’s transformation to a company offering the full spectrum of media solutions has already begun. Their portfolio has been expanded to include radio, print, digital and television lead generation services.”

“We want to be clear that we aren't just another marketing services holding company,” said Lyons. “We are all about results and ROI; we are focused exclusively on connecting our clients with the right prospects at the right time – we connect consumers with real needs with solution providers.”

LeadingResponse is headquartered in Stamford, CT and has offices in Tampa and Dallas. For more information, visit http://www.leadingresponse.com.

About Huron Capital Partners LLC
Huron Capital is one of the leading operationally-focused private equity firms investing in lower middle-market companies. The firm invests up to $70 million to sponsor buyouts, growth initiatives, corporate spin-offs and recapitalizations of niche manufacturing, specialty service, and value-added distribution companies having revenues up to $300 million. Huron seeks opportunities where it can help companies reach their full potential by combining its operational approach, capital and transaction experience with proven operating executives who have the vision, experience, and commitment to grow their businesses.

Founded in 1999, Huron has acquired or invested in 58 companies with aggregate revenues approaching $1 billion. Huron Capital has raised over $600 million in committed equity through three private equity funds, and has offices based in Detroit and Toronto. The firm has consistently generated top-quartile returns for its limited partners. For more information, visit http://www.huroncapital.com.

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