This ability to see more and do more, both in-store and on-the-go, brings an unprecedented level of product interaction and consumer engagement to the shopping and mobile commerce experience.
Columbus, OH (PRWEB) August 09, 2012
SeeMore Interactive, Inc., developers of a new retail product marketing platform designed to enhance product interaction and consumer engagement, announced today that it has raised $750,000 in seed capital and in-kind services to continue development of its patent-pending mobile solution.
TechColumbus led the first round of financial backing with a commitment of $350,000 from its Pre-Seed Fund. Other private investors completed the round.
SeeMore, founded earlier this year by consumer packaged goods veteran Neal Applefeld, is developing mobile imaging software based on a unique combination of augmented reality, image recognition and recommendation, and social media and other emerging technologies.
Using a mobile device, such as a smartphone or tablet, SeeMore’s application allows consumers to purchase products in real time while simultaneously gathering in-depth information about the product and easily sharing it with their social networks. Further, SeeMore extends the retail environment by providing this media-rich experience via any number of associated sales and collateral materials. This ability to see more and do more, both in-store and on-the-go, brings an unprecedented level of product interaction and consumer engagement to the shopping and mobile commerce experience.
Leading the development of the SeeMore mobile marketing solution is Matt Van Vleet, recently named Chief Technology Officer. Van Vleet comes to SeeMore with a diverse technology background, having been a leader in the agile development movement and working with a wide range of Fortune 500 companies to define and implement complex and breakthrough technology solutions.
Prior to founding SeeMore Interactive, Applefeld served in senior marketing and product development roles for leading consumer packaged goods companies, including Elmer’s Products, Inc. He also was founder and CEO of specialty toy and game company Giant Tree House, whose product line included toys with an interactive component.
Initially SeeMore is focused on the fashion and consumer products industries.
SeeMore Interactive is focused on helping retailers and organizations engage in powerful ways with consumers by creating a new and exciting level of product interaction. SeeMore integrates image recognition, recommendation engine and location-based technologies with augmented reality to turn everything viewed through a consumer’s smartphone or mobile device into a digital, interactive experience. For more information, visit http://www.seemoreinteractive.com.