Auto Trader Identifies BMW 3-series as Most Searched Convertible

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Auto Trader has identified the BMW 3-series as the most searched convertible on Autotrader.co.uk in 2012.

Auto Trader

The fact that the BMW 3-series convertible heads a top ten search list that includes seven other German cars is a clear illustration of the image and strength of the respective brands’ reputation.

Auto Trader has identified the BMW 3-series as the most searched convertible on Autotrader.co.uk in 2012. With four BMWs, three Audis and one Mercedes-Benz it was only the presence of the Peugeot 206 and Renault Megane that prevented a clean sweep of German convertibles in the Top Ten.

Convertibles historically account for just over 6.0% of all cars advertised on Auto Trader however this has dropped to 5.4% in 2012. Average asking prices have also decreased year-on-year in the past three years, down by 9.3% (£12,784 to £11,599) in June 2011 compared with June 2010 and down by 8.3% (to £10,640) in June this year. This fall in asking price was due in part to an increase in volume of older stock coming into market and a decrease in newer, higher priced convertibles. For obvious demand reasons, convertible prices are usually at their highest levels in May and June, begin to decline over the summer months and reach their lowest point in the winter.

Nathan Coe, Group Director, Auto Trader said: “The fact that the BMW 3-series convertible heads a top ten search list that includes seven other German cars is a clear illustration of the image and strength of the respective brands’ reputation. The Megane and 206 did well to prevent a German clean sweep. The fall in average asking price for convertibles reflects an overall decrease for all cars noted at the end of June, when it was reported that the average asking price of used cars in Q2 2012 was £8,620, a fall of 5.0% when compared with the same period last year. This was due to an increase in the volume of older stock on the market and a decrease in newer, higher priced vehicles. The volume of cars more than three years old is now at 73% and the volume of cars less than three years old is at 27%.”

Top Ten convertible searches on Auto Trader in 2012

1. BMW 3-series
2. Audi A4
3. Mercedes-Benz CLK
4. Audi TT
5. BMW M3
6. Peugeot 206
7. BMW 1-series
8. Renault Megane
9. BMW 6-series
10. Audi A5

About Auto Trader:

Auto Trader is the UK’s no 1 motoring website to sell your car, drives more leads to dealers than any other company in the UK. With over 10.8 million monthly unique users, carrying out over 135 million searches on new and used vehicles, Auto Trader dominates the online classifieds market. Over 2.2 million people access Auto Trader via their mobile phone every month, through the mobile-optimised site and apps developed for iPhone, Android and Nokia. Auto Trader is part of Trader Media Group. For more information, visit http://www.autotrader.co.uk

Trader Media Group is Europe’s largest specialist multi-media group and supplier of leading automotive marketing products and services. B2B brands included in the Trader Media Group stable include: Auto Trader, RAZSOR, 2nd Byte and Autotrade-mail.

The Group also offers a range of other specialist classified listings and publications including Bike Trader, Truck & Plant Trader, Ad Trader, Motorhome and Caravan Trader, Farmers Trader and Top Marques as well as Dealer Update – with the largest reach in their sectors.

Websites include autotrader.co.uk, vans.autotrader.co.uk, trucks.autotrader.co.uk, plant.autotrader.co.uk, farm.autotrader.co.uk, autotrader.co.uk/bikes, caravans.autotrader.co.uk and motorhomes.autotrader.co.uk.

Trader Media Group operates in the UK, Ireland and South Africa and is jointly owned by Guardian Media Group and Apax Partners. For more information, visit http://www.tradermediagroup.com

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Andrew Andersz
JJ Marketing
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