NFL Player Uses Social Media to Voice His Discontent; Does This Affect His Team’s Social Media Marketing Strategy?

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Tennessee Titans star Kenny Britt makes unfortunate remarks on Instagram after receiving a fine, inspiring RCBryan and Associates to give away consultation calls for companies concerned about their social media marketing.

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Internet marketing company RCBryan and Associates, based out of Cleveland, finds that social media marketing works best if it coexists with other marketing strategies.

Wide receiver Kenny Britt of the Tennessee Titans is making quite a reputation for himself with his criminal activity. His arrest last month in Kentucky marks his eighth brush with the law since drafted by the Titans in 2009, according to a USA Today article released 8/9/12. Although these run-ins with the law present a branding issue for the Titans, the outspoken nature of Britt becomes another issue. After receiving a fine from the Titans for his latest arrest, Brit used Instagram to make his opinions about the fine public. Through the use of social media, can Kenny Britt harm the overall social media marketing in place by the Tennessee Titans?

The use of social media websites, such as Facebook , Twitter, and Instagram, is prevalent to just about anyone. Beyond personal use, these sites are often used to get the word out about companies or brands in attempt to make them popular. Social media marketing can have disparate effects; on one hand, it can help to establish a brand image and solidify reputations, but on the other it can often bring into question professionalism and integrity. NFL player Kenny Britt included a photograph of his fine sheet and made explicit remarks in regards to his dissatisfaction with the Titans’ decision to fine him. Through the actions of Britt, one can see the ability a single person can do to an organization they are involved in solely through their remarks via social media.

This unfortunate use of social media by Kenny Britt leaves many begging the question: how valuable are social media marketing campaigns if they can be undermined by just a few inappropriate remarks? Companies need to keep in mind that, although social media can be a great way to create buzz about their company, it is not necessarily the end –all-be-all of marketing. Internet marketing company RCBryan and Associates, based out of Cleveland, finds that social media marketing works best if it coexists with other marketing strategies. Although maintaining a public image through social media websites is crucial, these sites are more for allowing customers to find out about a company’s existence than about advertising to them about products/services the company may offer.

Due to the recent events with the Titans star Kenny Britt, RCBryan and Associates is eager to help other companies avoid similar sacks to their social media marketing campaigns. Through the use of internet marketing strategies, RCBryan and Associates finds that social media marketing can play an integral part in having an online presence. Despite the ease of use involved with social media websites, it is best for companies to leave their social media marketing in the hands of a professional. In order to provide more information companies concerned after the Kenny Britt remarks, RCBryan and Associates is now doing free fifteen minute consultation calls to provide companies with tips on how to best use their social media. For more information or to get a free consultation, visit their website or call RCBryan and Associates at 888-722-7926.

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Roger Bryan

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