Whitepaper on Why it’s Important to Start Preparing for the Crowd Now

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San Mateo, CA (PRWEB) August 09, 2012

“Companies are chomping at the bit for new capital. With the legalization of Crowdfunding just over the horizon, now is the time for businesses to act if they intend on competing for capital from the crowd,” states whitepaper co-author Joseph Barisonzi. “A company can take the appropriate steps today towards an effective and compliant Crowdfunding campaign in the near future.”

CommunityLeader announced today the release of their second whitepaper, titled "Crowdfunding: Why Start Now?” It unveils the bad advice and faulty assumptions about equity Crowdfunding that continue to surface daily in various media and business forums.

“Although certain rules for Crowdfunding have not yet been finalized by the SEC-- and the actual execution of Crowdfund solicitation from investors remains unlawful (for now)— immediate action is the best way a company can position itself to succeed and avoid potential violations,” said co-author and attorney Rick Weintraub. “The ‘waiting game’ many businesses are playing unnecessarily is based on three faulty assumptions: 1) without the complete rules action of any kind could result in violation; 2) without the complete rules acting is a waste of resources; and 3) there is no harm in waiting. Nothing could be further from the truth. Whether actively considering a Crowdfund raise or not, businesses that fail to make decisions today within the context of a Crowdfunding future may inadvertently limit their potential access to this capital tomorrow.”

In addition to providing insight in the intent of the JOBS act, the April 2012 legislation allowing equity crowdfunding, this comprehensive six page whitepaper footnotes the importance that the SEC and FINRA will play in the formulating how and when companies can access the crowd to grow their businesses. Barisonzi and Weintraub document the importance of understanding both the actual and potential regulatory restrictions in context with the strategic business advantages of getting started now for capital raise in the first half of 2013.

“Regardless of how you pursue capital moving forward, preparing your business for a potential Crowdfunding campaign will make your business stronger.” Barisonzi further explains, “Starting now will provide you with a competitive edge. Making decisions and taking action will keep the exciting options presented by Crowdfunding available to your company.”

You can down load this whitepaper at: http://communityleader.com/whitepapers.

CommunityLeader is a leading voice in the emerging Crowdfunding market. Built by executives with decades of first-hand experience growing and selling private and public businesses and is uniquely positioned to help companies make the right choices in evaluating and preparing for a Crowdfund raise.

Launching in September, CommunityLeader LIVE will provide two unique education and training opportunities for businesses:

•     Crowdfunding Success Workshops: A FREE 90-minute dynamic presentation for business owners (and the professionals who support them) interested in how Crowdfunding could help grow their business. This information-packed seminar will provide attendees with the knowledge they need to assess if Crowdfunding is right for their business.
•     Crowdfunding Intensive Training: A two-day workshop for business owners committed to growing their business by accessing the crowd with the support of their community. Industry experts will provide attendees with the knowledge, resources and tools they need to design, develop, execute and support a regulatory compliant equity-based capital raise.

For a full schedule of education and training opportunities visit: http://live.communityleader.com

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