Home Care Assistance of Wisconsin Hires New Sales and Marketing Manager

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Elizabeth Atkinson joins Milwaukee senior care company, playing an integral role in sales and marketing communications.

Elizabeth Atkinson, Sales and Marketing Manager for Home Care Assistance

The fact that Home Care Assistance does not require a long-term contract for its services is something that is unique.

Home Care Assistance of Wisconsin, a leading provider of in-home care for seniors, is proud to announce Elizabeth Atkinson as the new Sales and Marketing Manager. Elizabeth’s passion for helping seniors maintain their independence and promoting healthy longevity is one of the main reasons she decided to join Home Care Assistance of Wisconsin. Elizabeth has a broad background in the health care field, which includes working as an Executive Account Director for a local hospice care provider, three years as a Clinical Liaison and Marketing Manager for a Milwaukee long-term hospital, and over three years as the Admissions and Marketing Manager for a senior living facility. Elizabeth will play an integral role in all marketing communications for the Milwaukee Home Care Assistance office located in Whitefish Bay. She brings with her a passion for ensuring optimal quality of life for seniors.

“The fact that Home Care Assistance does not require a long-term contract for its services is something that is unique,” said Atkinson. “I found this especially appealing as it speaks to the integrity and quality of the company. We earn your business and trust day in and day out.” Atkinson also commented that she is “impressed to see the outstanding communication Home Care Assistance provides to its clients and caregivers. They set the bar very high and that it’s such a pleasure to work with an industry leader.”

Nationally recognized as the premier provider of live-in around-the-clock and hourly care for seniors, Home Care Assistance prides itself on taking a preventive approach to health and wellness. Its proprietary Balanced Care Method™, based on rigorously studied lifestyle factors that contribute to healthy longevity, is a core part of its caregiver training model and care program. Home Care Assistance caregivers are bonded, insured, covered by Worker’s Comp, and screened for criminal backgrounds and driving histories to ensure that clients receive the best care from the most qualified caregivers.

To learn more about Home Care Assistance of Wisconsin, please visit: http://www.MilwaukeeHomeCareAssistance.com or call 414-964-8000.


Home Care Assistance is the leading provider of home care for seniors across the United States and Canada. Our mission is to change the way the world ages. We provide older adults with quality care that enables them to live happier, healthier lives at home. Our services are distinguished by the caliber of our caregivers, the responsiveness of our staff and our expertise in Live-In care. We embrace a positive, balanced approach to aging centered on the evolving needs of older adults. A 2011 Franchise500® Company, Home Care Assistance has received numerous industry awards including Entrepreneur’s Fastest-Growing Franchises and Franchise Business Review’s Top 50. For more information about Home Care Assistance, our services and franchise opportunities, visit http://www.homecareassistance.com

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Kathryn Zakskorn
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