College Start-up, Armed With New High-Tech Crystal Ball, Takes Company On The Road And Needs Your Help To Meet President Obama And Mitt Romney Before November’s Election

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A young college start-up, PoliticIt LLC, has successfully predicted the outcomes of more than 200 races and will be crisscrossing the nation in an RV, documenting their journey on film, and meeting with politicians, all the way to the White House in hopes of eventually interviewing President Barack Obama.

PoliticIt bus
In a world where politicians are flying blind, lacking metrics and void of any real-time analytics, PoliticIt is a disruptive technology that will bring more clarity to politics.

People have said that in politics there is no crystal ball, but a Utah company named PoliticIt says there is. And on Aug. 17, PoliticIt is crisscrossing the nation in an RV and meeting with politicians, all the way to the White House in hopes of eventually interviewing President Barack Obama.

The founders of this startup are recent graduates of the Jon M. Huntsman School of Business, and for the past 10 months they have been using sophisticated algorithms, which they developed themselves, to measure the digital influence of politicians. They do this by tracking and analyzing media buzz around candidates on the Internet. This was done so effectively that they found they could predict the outcome of political races with surprising accuracy – the crystal ball.

In fact, with more than 200 political races tracked so far, they’ve been able to predict winners 87 percent of the time and they do it both long before traditional firms like Gallup and A.C. Nielsen can muster their own predictions, as well as in elections where these giants haven’t even been able to calculate results, according to Josh Light, the 25-year-old CEO of the company.

Their website, politicit.com, purports to be a one-stop shop for political junkies with easy-to-understand “It Scores.” Additionally, for those who make politics their full-time business, PoliticIt has developed software that they will sell to give any campaign a valuable way to measure the real-time impact of its strategies.

“In a world where politicians are flying blind, lacking metrics and void of any real-time analytics, PoliticIt is a disruptive technology that will bring more clarity to politics,” said Zachary Park, PoliticIt’s marketing coordinator.

The national conventions for both the Democratic and Republican parties are just a few of the stops along the way. Before they are done, these young entrepreneurs will have visited 48 states, and met with politicians, journalists, political junkies, fans, blogsters, and many others at each stop.

Having received feedback from hundreds of politicians, Light reports that they are “ready to take this software across the nation to where the action is happening.”

With the departure date of Aug. 17, a 35-foot completely wrapped RV, and their story on the crowdfunding website Indiegogo, it is essentially a start-up business on wheels – traveling in hopes that they can bring PoliticIt to the nation’s doorstep and make a real dent in the political world.

Light has said the company’s chief marketing officer, Sterling Morris, is a talented filmmaker and they plan to make a documentary of their travels, which will be for sale. It can be pre-ordered on Indiegogo (http://www.indiegogo.com/politicit) where supporters can also help PoliticIt by tweeting President Obama and Mitt Romney to help make these interviews a reality.

“We know that our help-us-meet-the-president approach is bold and tenacious, but this is exactly what politics needs,” Light said. “It will make a big impact. I have complete faith in my team, and we are going to have an amazing journey. We fully intend to be standing in front of President Obama and Mitt Romney someday soon. Simply stated, we are the future of politics.”

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Sterling Morris
Politic It LLC
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