Phoenix, AZ (PRWEB) August 13, 2012
Mashable reports that game-changing strides in the Internet marketing industry have forever altered the field of online advertising. Enhanced technological capabilities and improved marketing tactics have collaborated to push the industry into the future. UWCCorp.com, an online educational resource, is teaching Internet entrepreneurs how to harness the power of online marketing to grow their businesses.
The previously cited article reports that speed, customer view, and personalization are the leading factors currently changing the Internet marketing landscape. Strides in these respective areas have improved the marketing capabilities that are available to online entrepreneurs, making it more important than ever that they learn to utilize the advertising resources at hand.
Mashable asserts that, when it comes to speed, a large number of websites are "under performing." This can impair the success of a website significantly.
"Every second added to a website's load decreases conversions by a massive 2% to 7% and reduces page views by 1% to 2%. Just as importantly, Google makes no secret of the fact that speed is part of its ranking process, meaning that a slow loading site is going to suffer in search results," asserts the article.
Customer view, or the customer experience, is also highly important. The article reports that the purchase process is extended: "25% of sales cycles take more than a month to complete from consideration to purchase."
To improve the customer experience, the article recommends considering the consumer's perspective when monitoring analytics. Considering what website visitors do when they get to the site, rather than simply how many visits converted into sales, will assist in creating a more customer-friendly experience.
This insight regarding how to cater to the needs of consumers can then be used to personalize the shopping experience. Layout, messaging, design, and more contribute to personalization. While the article admits that such a task is difficult, today's advanced technology makes it possible.
UWCCorp.com recognizes the power that such features hold and encourages its users to harness the potential that online marketing provides. Through a diverse curriculum that caters to the needs of Internet entrepreneurs, UWCCorp.com offers training regarding Web-based advertising tactics. Through this training, which is completed at the user's pace, entrepreneurs can learn how to improve their online marketing skills and promote their companies.
UWCCorp.com looks forward to future Internet marketing breakthroughs and will continue providing users with the quality education they need to succeed.
UWCCorp.com is an online educational resource that teaches individuals how to use Internet-based marketing tools. Created through the collaboration of top e-commerce professionals, UWCCorp.com has designed a thorough curriculum that hones in on the essentials while providing instruction regarding innovative new online marketing techniques. Web-based marketing provides users with the ability to promote online assets and build their businesses. UWCCorp.com is dedicated to assisting entrepreneurs in learning the skills they need to do so on their own time.
Visit http://www.uwccorp.com for more information.