Lenovo Chooses OpinionLab to Drive Superior Customer Experience

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Innovative voice of customer solution provides Lenovo with precise, real-time insight into what its customers need and want

OpinionLab integrated with our Customer Experience Management and Web Analytic solutions will drive the 360 degree view in optimizing our customer's decision journey online.

OpinionLab, the pioneer and global leader in Voice of Customer (VoC) feedback innovation, today announced that Lenovo has selected OpinionLab to listen and learn from its customers. With OpinionLab, Lenovo can harness the power of real-time customer feedback to deliver the best possible experience to its customers as they research, purchase and engage online.

Lenovo will be using OpinionLab to collect, interpret and leverage detailed customer sentiment about its home page, product pages, shopping cart and overall web experience. Actionable insights gained through OpinionLab will be used across the organization to drive modifications and improvements to its web properties based on a fresh understanding of customer goals, needs and desires.

"OpinionLab provides immediate access to direct feedback from users on specific web pages, functionality and features," said Ashish Braganza, Senior Manager of Global Business Intelligence at Lenovo. "OpinionLab integrated with our Customer Experience Management and Web Analytic solutions will drive the 360 degree view in optimizing our customer's decision journey online."

OpinionLab's proven, state-of-the art VoC solution is used by nearly half of the Fortune 50 and includes comment cards, surveys, competitive benchmarks, real-time reporting and full data integration. Recently named one of the Most Innovative Companies in Chicago, OpinionLab continually develops new capabilities and functionality to keep pace with changing consumer behavior. The company holds fifteen patents on major VoC advancements and has 15 patents pending.

"We are excited to welcome Lenovo as our newest client," said Mark Treschl, President and CTO at OpinionLab. "They are a phenomenal brand who understands the power of their customers to transform their business, and we look forward to partnering to deliver the very best online experience to their users whether they are researching, buying or accessing support."

About OpinionLab

OpinionLab is the pioneer and global leader in Voice of Customer (VoC) feedback innovation with over a decade of success and 15 patents on major VoC advancements and has 15 patents pending. Starting with the familiar [+] feedback symbol, the company's end-to-end solution suite allows clients to improve the omni-channel experience with precise, real-time intelligence into what customers need and want. Nearly half of the Fortune 50 including Walmart, Bank of America, and Ford Motor Company, choose OpinionLab for actionable VoC insight across web, mobile, store and product touchpoints. For more information, visit OpinionLab online, read the blog or follow Voice of Customer on Twitter.

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