California’s Val Verde High School Wins Best Visual Effect in Panasonic Kid Witness News Global Video Contest

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Awards announced at special ceremony in London; Singapore school wins Grand Prix.

Panasonic Corporation of North America announced today that Val Verde High School from Perris, California, representing the United States in the Panasonic Kid Witness News (KWN) global video contest, has won the Best Visual Effect award with its video entry, “Fuhgeddaboudit!” The school was one of six finalist schools competing for the Grand Prix Award in the 2012 Global Contest. The winner of this year’s Grand Prix Award was Sembawang Secondary School from Singapore. The awards were announced at a special ceremony held for the finalist schools in London today.

This year’s finalist videos were selected from entries submitted by 718 schools from 31 countries and regions around the world. The topics of the videos were based on two main contest themes: ecology and communication. The issues addressed by the films included recycling, family ties and friendship, as well as hardships caused by last year’s earthquake and tsunami in Japan. In Val Verde High School’s video, “Fuhgeddaboudit!” paper cartons and plastic bottles find themselves in a park garbage can. These castoffs know that they can still provide valuable resources and the video follows their tale as they find out if they will be safely recycled or end up in a landfill.

KWN is a hands-on video education program designed to help children develop creativity and cognitive and communication skills through the use of video. Panasonic provides HD video cameras and other equipment to participating schools for their video productions. Since the KWN program was started in 1989 in the U.S., more than 160,000 students and teachers around the world have participated to date, with currently some 10,000 taking part each year.

In the global contest, videos that won national and regional KWN contests were screened first by local judges of the KWN offices around the world and then by a panel of international judges including experts in film-making, education and journalism to determine the Grand Prix and category awards.

All of this year’s finalist video entries and a summary of the KWN Global Contest 2012 Award Winners can be viewed at:

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About Panasonic Corporation of North America
Based in Secaucus, NJ, Panasonic Corporation of North America provides a broad line of digital and other electronics products and services for consumer, business and industrial use. The company is the principal North American subsidiary of Osaka, Japan-based Panasonic Corporation (NYSE: PC), and the hub of Panasonic’s U.S. branding, marketing, sales, service and R&D operations.

Panasonic ranked 6th in the Interbrand Best Global Green Brands 2012 Rankings. As part of its continuing efforts to reduce its carbon footprint, Panasonic Corporation of North America will relocate its operations to a new eco-efficient office tower adjacent to a mass transit hub in Newark, NJ in 2013. Information about Panasonic Eco Ideas initiatives is available at Information about Panasonic and its products is available at Additional company information for journalists is also available at

Editorial Contacts:
Aaron Fowles, Panasonic     619-661-2223 aaron(dot)fowles(at)us(dot)panasonic(dot)com

Lori Chiazzo, Panasonic    201-392-4178 lori(dot)chiazzo(at)us(dot)panasonic(dot)com

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Aaron Fowles
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