New York, NY (PRWEB) August 10, 2012
Loews Hotels & Resorts is gearing up for the 2012 academic school year with the second annual Back to School initiative in partnership with DonorsChoose.org, a not-for-profit website where public school teachers post specific educational projects for their students, and donors can choose the projects they want to support.
On Friday, August 10 each of the 16 hotels in the United States will invite guests to visit the DonorsChoose.org school desk in their lobbies to allocate the charitable funds raised by the hotel team to a classroom project the guest selects.
Loews Hotels’ team members have raised funds throughout the year by organizing golf tournaments, car washes, bake sales, and making individual donations to support DonorsChoose.org. More than $160,000 will be donated over the course of the day to public schools across the country from New York City to San Diego.
“Supporting the students and communities where our hotels operate is an important element of who we are as a brand,” said Bruce J. Himelstein, Chief Marketing Officer, Loews Hotels & Resorts. “This initiative with DonorsChoose.org engages our guests and educates them about the wonderful partnership we have with this organization.”
“Loews Hotels is truly an important partner to the communities in which they operate. We are so grateful that this school year, Loews Hotels will be providing thousands of students with the essential educational materials, art supplies, and sports equipment they need to learn and thrive,” said Missy Sherburne, Chief Partnerships Officer at DonorsChoose.org.
In 2010, Loews Hotels & Resorts celebrated the 20th anniversary of the Good Neighbor program by partnering with DonorsChoose.org in an effort to improve public education. Last summer, through the Back to School initiative, Loews Hotel & Resorts successfully donated more than $110,000 to classrooms across the country.
Founded in 2000, DonorsChoose.org is an online charity that makes it easy for anyone to help students in need. Public school teachers from every corner of America post requests, and individuals can give directly to the ones that inspire them. To date, 235,000 public and charter school teachers have used DonorsChoose.org to secure $119 million in books, art supplies, technology, and other resources that their students need to learn.
About Loews Hotels & Resorts
Headquartered in New York City, Loews Hotels & Resorts owns and/or operates 18 hotels and resorts in the U.S. and Canada including the Loews Hollywood Hotel located adjacent to the Hollywood & Highland Center. The hotel features 632 guestrooms, including 113 suites and over 120,000-square-feet of meeting space. Located in major city centers and resort destinations in North America from coast to coast, the Loews portfolio features one-of-a-kind properties that go beyond Four Diamond standards to delight guests with a supremely comfortable, uniquely local and vibrant travel experience. For reservations or more information about Loews Hotels & Resorts, call 1-800-23-LOEWS or visit: http://www.loewshotels.com.
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