Chicago-area White Paper Writer Beth Carter Earns 2012 APEX Award

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White paper writer Beth Carter of Freelance Writing Solutions has won the 2012 APEX Award of Excellence for her copywriting services on a special report for New York-based financial leasing firm First American Equipment Finance.

Naperville-based, Chicago-area copywriting firm Freelance Writing Solutions is delighted to announce that white paper writer Beth Carter has won the 2012 APEX Award of Excellence for her copywriting services on a special report for the New York-based financial leasing firm First American Equipment Finance.

Ms. Carter worked with First American to develop the white paper to help smooth the way for the firm’s adoption of cutting-edge electronic documentation technology. First American operates in the somewhat conservative financial industry, and the firm was concerned that important lenders would not be comfortable with the perceived risks of the new technology.

The solution was to create a 10-page special report that carefully analyzed the technology. Working with Naperville-based graphic artist Margie Fazio, Ms. Carter developed a custom diagram that demonstrated how electronic documentation works. She further outlined the pros and cons of the technology, ultimately presenting a compelling business case for change that not only ensured that the targeted C-suite reader was on board with First American’s plans, it also positioned First American as a leader in the industry.

On the heels of this success, Ms. Carter has gone on to write three additional white papers for First American. She looks forward to continuing to create white papers that help businesses simplify complicated issues for their clients, whether to onboard a major change or to make the sales process easier.

“The challenge to writing a great white paper is brevity,” said Ms. Carter. “Particularly if the topic is something you’re passionate about, it’s natural to want to include as many details as possible. But I remind my clients to first consider three things: What does their client want to know; what does their client need to know, and what will help their client make a decision with confidence? Once we have that nailed down, the rest of the white paper falls into place.”

For more information about Ms. Carter, Freelance Writing Solutions, or how to hire a white paper writer, visit or call Ms. Carter at 630.637.0013.

About Freelance Writing Solutions (
Freelance Writing Solutions (FWS) helps clients create targeted messages for their written marketing communications. FWS conducts careful research to determine what a client’s prospects want to hear and need to know, to write white papers, websites and other marketing collateral that command attention and encourage action.

About the APEX Awards (
The APEX Awards for Publications Excellence competition recognizes excellence in publications work by professional communicators, including editorial content, graphic design, and overall communications effectiveness. A panel of four judges from Communications Concepts, Inc., the APEX sponsor, reviewed nearly 3,400 entries from across the United States and around the globe.

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