A dealership's success depends upon many factors that are very difficult for dealerships to change. In contrast, dealership sales effectiveness is simple to measure and simple to change.
Paramus, NJ (PRWEB) August 15, 2012
The patent-pending Pied Piper PSI used mystery shoppers to measure and score sales effectiveness for 34 different U.S. Auto Brands, according to piedpiperpsi.com. Out of the 60 measurable sales activities, Mercedes-Benz dealerships led all other U.S. Auto Industry brands in ten of them, the best showing for any of the 34 brands reviewed.
The tendency for the top brands in the Pied Piper PSI is to have higher average sales per dealership, which favors luxury brands such as Mercedes-Benz. Mercedes continues to add to its list of accolades for 2012, recently earning the title of Lead Luxury Auto Brand in the 2012 Harris Poll Equitrend, according to marketwatch.com, and receiving multiple Red Dot Design awards for the Mercedes C-Class and the Mercedes SLS AMG Roadster, according to emercedesbenz.com.
The Pied Piper Management Company has seen its PSI increase, with 78% of the factors up on average from 2011 to 2012 and a record-high average score of 105. "This year's record high PSI results show that today's dealership employees work harder than ever to be helpful to car shoppers," said Fran O'Hagan, President and CEO of Pied Piper Management Company LLC in a press release on marketwatch.com. "A dealership's success depends upon many factors that are very difficult for dealerships to change. In contrast, dealership sales effectiveness is simple to measure and simple to change."
In this year’s study, The Pied Piper PSI used 4,419 in-person mystery shoppers, Internet mystery shoppers, and telephone Internet shoppers to best determine dealership effectiveness. It was created in 2003 as a way to gauge the U.S. Auto Industry’s service record.
Prestige Motors received the Best of the Best Dealer Recognition Award from Mercedes-Benz for 2011 and will strive to repeat its success in 2012. With a qualified, knowledgeable, and professional staff, Prestige Motors embraces the honor that Mercedes-Benz has received from the Pied Piper PSI for excellent Mercedes service and will continue to provide current and future Mercedes-Benz customers with a superb car-shopping experience. Customers interested in a new Mercedes-Benz should contact Prestige Motors, Inc. at (888) 483-0613.
About Prestige Motors, Inc.
Prestige Motors, Inc. is an authorized Mercedes-Benz dealer located in Paramus, New Jersey, that provides the surrounding area with quality Mercedes vehicles, service and parts. Thanks to Prestige Motors’ excellent staff, thousands of car shoppers have become satisfied car owners and lessees, all proud to drive a Mercedes-Benz.